- The Scoop: Twitter has updated the way that Tweets appear when embedded on third-party websites, now showing how many “people are talking about this” instead of a Retweet count. This new metric represents a combination of replies and Retweets and has been introduced to appeal to non-Twitter users who may not be familiar with the concept of Retweeting. This change shifts the emphasis from Retweets to conversation as an indicator of popularity, which will encourage readers on external sites to join in on the discussion.
- The Scoop: Instagram’s new test feature shows users when someone takes a screenshot of their story. Participants of this test have been notified that the next time they take a screenshot of someone’s story, the person who posted the story will be able to see that they’ve done so. While the person who posted the story will not receive a specific notification of the screenshot, they will see a camera shutter symbol next to the username of the person who screenshotted the story on the list of story viewers.
- The Scoop: Facebook is currently testing a “downvote button” on the comment reels for posts on a limited set of public Pages (not posts by Groups, public figures or users). This feature does not function as a dislike button, but rather allows users to downvote and hide comments they identify as “offensive”, “misleading” or “off topic”. Downvotes will not be publicly displayed, as this feature is intended to provide useful feedback and will be rolled out depending upon whether it increases or decreases user engagement, which will be determined over time.
- The Scoop: Instagram is testing the option to let users re-share public posts from other profiles to a Story. While a “regram” button has been deliberately unavailable to promote original sharing, the ability to share posts on a Story makes it easier for users to share every kind of moments on the platform. Previously, users would often screenshot posts from other users to post them, so this is just a formalized re-sharing option to make it easier for users. This change is currently only available to a small number of users, but it will likely be rolled out to all users in the future.
- The Scoop: To celebrate its tenth anniversary and a revamped look, greek yogurt brand Chobani has launched a campaign that includes a massive giveaway and an art installation. Until March 4, consumers can print out a coupon on Chobani’s website to receive a free product at participating retail locations or use the customized Alexa command to use the coupon on Amazon. Additionally, Chobani developed an art installation at Grand Central Terminal that reflects the brand’s revamped illustrations inspired by Shel Silverstein’s The Giving Tree. Visitors can “plant” virtual seeds that blossom into a large digital fruit tree. For every seed planted, Chobani donates a case of yogurt to the nonprofit No Kid Hungry.
- The Scoop: Apple has begun shipping out its new Homepod speaker and competitor Sonos sent out a congratulatory Tweet containing a playlist with a hidden message. Seeing as Homepod is not compatible with Spotify while the Sonos One, Sonos created a Spotify playlist as a cheeky way to compare the two products. When strung together, the song titles on the playlist read “Hello Apple, Something About Us, Together, Feels Right, Even Though, You’re Crazy, For This, Home, Pod, Remember, Two Is Better Than One, Just Playing (Dreams), It’s a Party, Everybody’s Coming to My House, Even You, Come As You Are, Fruit Machine, No Matter What You’re Told, We’re Going to Be Friends, Over Everything.” After being on Twitter for 18 months on Twitter without Tweeting, Apple is not likely to respond to Sonos’ comparative playlist.
- The Scoop: With its mission to end relationship abuse, One Love Foundation set up the #LoveBetter pop-up shop in New York City for Valentine’s Day. The shop’s featured items were not for sale, but instead were designed to highlight toxic behaviors and spark conversations about both healthy and unhealthy relationships. From a “mood swing teddy bear” that insults users and immediately apologizes when its belly is pressed to a heart-shaped “GPS tracker pendant” that allows a partner to monitor the user’s every move, shop visitors who explored these products were confused, caught off guard and at times, emotional. A short film featuring the pop-up showcased these interactions and spread further awareness about the signs of an unhealthy relationship and encourages people to #LoveBetter.
- The Scoop: This Valentine’s Day, McDonald’s launched a contest giving away the “Bling Mac” – an 18k gold ring with diamonds and other precious gems made to look like the seven-tiered Big Mac. Fans entered to win the $12,500 ring by Tweeting @McDonalds a “creative, unique and hilarious” message of love to the Big Mac using the designated #BlingMacContest hashtag. The contest ended on February 14, but a winner has not yet been chosen.