It’s hard out here for a communications pro, but we have the latest media insights to make your life a little easier.
TOP OF THE MASTHEAD
- Cosmopolitan welcomed Jessica Pels as its new Digital Director after three years of serving as Marie Claire’s Digital Director. Last month she introduced a “visual design refresh” and set the tone for .com side of the outlet under her director.
- The Daily Beast appointed Noah Shachtman as its new Editor-in-Chief. As reported by The Daily Beast, they’ll be buffing up their offerings and expanding their teams in the coming year, so it’s definitely one to keep on your radar! See below for what’s to come:
- New Formats – The Beast is working on expanding its video content and production. “The Beast will build on its world-class art department to push into more audio, visual, and data-first storytelling. We’ll expand our breaking-news offerings and our newsletter products.”
- New Tools – To ensure timely distribution of raw, breaking news The Beast team is continuing its expansion of necessary tools and software. Some examples include: “a tool that drops court papers into Slack minutes after they’re published…Kevin Poulsen’s custom code that helped unearth major pieces of the Kremlin’s online propaganda effort.” This proves The Beast is one to heavily support no fake news.
- New Coverage – The Beast expanded its coverage to include a new travel vertical in the coming months. Earlier this year, it introduced a science vertical while also beefing up their entertainment coverage.
- Hearst Digital Media expanded Delish’s editorial director Joanna Saltz’s role to include editorial oversight of HouseBeautiful.com. As reported by Folio, she will “reimagine and refreshing the brand’s digital presence across video, social media and the website while also continuing to lead content and brand development strategy for Delish.”
- The New Republic tapped Emily Cooke, former deputy editor at Harper’s Bazaar, to become the publication’s Editorial Director.
OUTLETS TO WATCH
- About them:
- The Wall Street Journal and National Geographic are collaborating on a new publication geared toward business travelers. The first edition of the publication appeared in the May 19 edition of the newspaper, with a second issue set to appear in the fourth quarter.
- “The editors have approached business travel hubs as launch points for personal travel, aligning with the current travel trend of combining business and leisure trips into one,” said National Geographic magazine editor in chief Susan Goldberg.
- Areas of focus:
- Authentic cultural experiences, essential travel strategies and expert insider intelligence for making the most of a business trip are key focuses of the specialty publication.
- The goal is to celebrate luxurious escapism, intelligent adventure, cultural exploration and urban discovery for an elite audience of global travelers that are culturally engaged, news-minded and thought leaders.
- The outlet will combine world-renowned photojournalism along with travel storytelling.
- Video game – most likely strong:
- Along with the print issues, the platform will launch a social and digital platform which knowing both of the outlets, will include a strong video aspect.
- Why its one to watch:
- With travel becoming more and more accessible and desired, travel outlets are what readers are looking to for advice and recommendations. This outlet’s goal is to serve specifically the audience of business travelers who are looking for “what to do when their meeting is over.”
- This outlet pulls from the audience of the Wall Street Journal and National Geographic making it an outlet of high visibility for any coverage landed here.
- About them:
- Gizmodo Media Group is rolling out a new commerce site to house all product news and deals, which are currently syndicated across a variety of Gizmodo Media Group’s sites. The outlet is starting with a team of 4 with Shane Roberts, coming from Kinja Deals, as lead Editor.
- Areas of focus:
- Evergreen product guides, product news, travel & product deals, gift guides
- Technology, Home Goods, Lifestyle Upgrades, and Outdoor Deals
- Why its one to watch:
- “Moving into evergreen content will enable the site to cover more product categories and leverage Google and Facebook for distribution,” said Shane Roberts, Editor.
- “Deals hasn’t been a winning play on Facebook and Instagram. It’s been fantastic on Twitter, but we have a lot more social opportunity than we ever did, with a real brand.”
- The Gizmodo network reaches 120 million readers.
IT’S A SOCIAL WORLD
For years, the PR industry has focused on traditional broadcast, online and print media for coverage. However, the landscape is changing! Being featured on media’s social channels can be just as impactful. Think outside the box when considering where you can land your clients some 🔥coverage.
In August Facebook launched new video offering Watch in an effort to increase the time people spend watching videos on the platform and move user engagement beyond the newsfeed. With Watch, Facebook expanded its video offering from the 30-90 second videos seen in the newsfeed to full-length TV shows and YouTube-length video playlists. And why should you care? Facebook’s content partners features outlets including Tastemade, Mashable, Hearst, Refinery29 and Condé Nast Entertainment, all of whom are producing shows just waiting to be finessed by brands.
We’ve pulled a couple of shows from some of the pubs at the top of your media lists to get the cogs whirring on your first Facebook Watch collab:
In Try Living With Lucie, Refinery29’s Lifestyle Host, Lucie Fink, conducts 5-day social experiments, from 5 days of no cell phone, to 5 days of calligraphy.
ATTN’s “We Need To Talk” offers relationship advice for – you guessed it – millennials; specifically the sad, weary ones plagued by the woes of dating in the digital age. In the show, Nev Schulman and Laura Perlongo answer viewers’ relationship questions and share their own hilarious dating experiences.
VIEW FROM YOUR MEDIA LIST
- The New York Times welcomed Mohammed Hadi as the News Director of the paper’s Business Day vertical – previously serving as Business Insider’s Executive Editor – and hired Nick Summers as the Sunday business editor.
Tech & Business
- The Atlantic welcomed Ellen Cushing to lead the magazine’s San Francisco bureau as Senior Tech Editor after serving as an Articles Editor at Buzzfeed.
- Bloomberg BNA welcomed former Newsday Environmental Reporter Emily Dooley to cover California’s environment.
- Forbes welcomed Michael Del Castillo, its new editor overseeing all things cryptocurrencies, bitcoin, and blockchain. He formerly wrote for CoinDesk, NYBJ, and The New Yorker.
- Medium pulled over Nate Goldman from Wired to lead social.
- Tom’s Guide hired Monica Chin to cover all things smart home, AI, and the internet of things. She previously was the Tech Editor for Mashable.
- The Daily Beast appointed Will Sommer to cover tech and digital culture. He most recently comes from The Hill.
- The Wall Street Journal appointed Katie Roof to report on venture capital and start-ups from its San Francisco Bureau. She previously hosted and reported for TechCrunch, FOX Business News Network, Reuters, Forbes and Bloomberg News.
- WWD promoted Kali Hays to Media Editor from her role as Financial Reporter.
- The Atlantic hired Ashley Fretters to report on humans and their personal lives for the outlet’s new family section.
- Bustle promoted Jenny Hollander from Senior Editor to Deputy Editor.
- Fatherly hired Ryan Britt as its new Entertainment Editor. He was previously the Senior Entertainment Editor of Inverse.
- Glamour recently make a few shifts to its editorial team, including:
- Appointing Christina Coleman as the News and Culture Editor.
- Hiring Celeste Katz as a Senior Political Reporter.
- Welcoming Mattie Kahn as a Senior Editor.
- GQ has had a few recent departures:
- Catherine Gundersen left her post as Managing Editor. Prior to GQ, Gundersen had a brief stint at Marie Claire as managing editor. TBD on another role!
- Style writer Jake Woolf exited to join SEAM, a forthcoming e-commerce startup. He began at GQ in 2014 and prior to that was managing editor at Complex Media’s menswear website, Four Pins.
- Harper’s Bazaar hired Amy Synnott as its new Executive Editor and Jessica Matlin as its new beauty director where she’ll focus on the luxury editorial beauty division. Previously, Matlin assumed the role of health and beauty director for Teen Vogue.
- House Beautiful hired familiar names and faces as a part of its forthcoming digital refresh, including:
- Alyssa Fiorentino as Senior Editor, Content Strategy after serving in social roles previously at Vogue, Marie Claire and Delish.
- Candace Braun-Davison as the Deputy Editor, shifting from her Senior Editor role at Delish.
- Danielle Tullo, former Snapchat Editor for Cosmopolitan, to fill the Senior Lifestyle Editor position where she’ll be covering everything from trends and celebrity home renovators to home decor.
- MarieClaire.com welcomed and promoted a few staffers, including:
- Cady Crell to oversee the brand’s entertainment, sex and politics coverage.
- Danielle McNally from Senior Features Editor to Director of Features & Special Projects. McNally’s new responsibilities include leading the brand’s big initiatives such as driving partnerships and live events, revamping the site’s delivery of service content, and continuing the publishing of features on the site.
- Former Racked community manager Krystyna Chavez as Social Media Editor.
- Marina Liao to take over the role of Fashion News Editor from her former position as an Assistant Fashion Editor at PopSugar.
- Town & Country promoted Lindsay Silberman from her role as Senior Digital Editor to Deputy Digital Editor. She also served in the same position for ElleDecor.
- SHAPE appointed Jen Widerstrom as its newest Contributing Fitness Director. Widerstrom will serve as a brand ambassador and fitness expert across the site’s platforms but will continue to oversee her “Ask Jen” column.
- WWD promoted Alexa Tietjen to beauty/digital editor from her former role as eye reporter.