It’s hard out here for a communications pro, but we have the latest media insights to make your life a little easier.


  • BuzzFeed is fighting against fake news claims with launching a standalone site for BuzzFeed News. Go to for the latest reporting from the outlet.
  • Chance the Rapper purchased local news, food and culture site Chicagoist – sister site to the Gothamist. He announced that he had bought the Chicago specific website in his new song “I Might Need Security.”
  • The New York Post launched a TV Division after the successful launch of Page Six TV last year.



  • Bustle tapped Jada Gomez as its new Executive Editor of Bustle, where she oversees lifestyle, books and entertainment.
  • DuJour appointed Kim Peiffer as its next Editor-in-Chief, making her the fourth EIC in the pub’s six-year history. Peiffer previously held the title of Executive Digital Editor at InStyle since 2013 and served in her most recent role during the acquisition of the brand in the Time Inc./Meredith Corp. merger. Prior to joining InStyle, Peiffer worked for publications like HuffPost and People.
  • Hearst Digital and Oprah Magazine are launching this fall, and Arianna Davis will act as Digital Director overseeing the site’s evolution and editorial vision. Davis joins the site after her most recent position as Senior Features Writer at Refinery29. Oprah Mag will be a “standalone site dedicated to infusing a sense of possibility to its female readers, encouraging personal growth and style.”
  • Men’s Health shared that Jamie Prokell will take on the role of Creative Director for the magazine. Prokell will report directly to Dorment and will be in charge of guiding the brand’s visual signature across a variety of platforms as well as lead and work with the photographers and artists who contribute to the magazine.
  • Los Angeles Times hired veteran business journalist Norman Pearlstine as Executive Editor. Pearlstine has worked in an array of prestigious editorial jobs over the past 50 years, including Executive Editor for The Wall Street Journal, Executive Editor for Forbes, and Editor-in-Chief at Time, Inc. As reported by the LAtimes, Pearlstine will be tasked with paving the way for print in a digital world and asserting the publication into the national spotlight.
  • The Wall Street Journal promoted Matt Murray from Deputy Editor to Editor-in-Chief of the company.



News/Breaking News

  • Bloomberg News has made several recent editorial hires to its economics team:
    • Shawn Donnan is joining the team in August as a senior reporter covering world trade and globalization.
    • Jenny Leonard started last month with Bloomberg as a Trade Reporter in Washington.
  • BuzzFeed News welcomed former SF Chronicle reporter Hamed Aleaziz to cover immigration.
  • CBS Evening News has brought on two new Digital Producers: Gena Wolfson and Shayna Freisleben. With these two new hires, CBS Evening News is focused on expanding its digital presence.
  • appointed former Business Insider Senior Correspondent, Steve Kovach, to take on the role of Technology Editor.
  • The New York Times welcomed Lauretta Charlton as the publications’ Editor of the Race/Related team, which works across departments to cover issues involving race. Previously, she held the title of Assistant News Editor at The New Yorker.
  • Yahoo News appointed former Executive Editor of Foreign Policy Sharon Weinberger as Washington, D.C. Bureau Chief. Weinberger will work with Editor-in-Chief Daniel Klaidman to establish a vision for Yahoo News in Washington.

Tech & Business

  • Bloomberg Businessweek promoted Max Chafkin to Features Editor.
  • Business Insider welcomed Kaitlyn Jakola as Assistant Managing Editor. Prior to this move, Jakola served as copy chief at Mic, where she ran the copy desk operations for all written and video editorial content.
  • Quartz promoted Mike Murphy to Deputy Tech Editor and has hired Daniel Wolfe as a reporter on the Things team. Additionally, Simone Stolzoff started as a tech reporter in San Francisco. He will focus on covering automation, tech ethics and the culture of Silicon Valley.
  • The New York Times welcomed Erin Griffith, who will focus on covering startups and VC for the Tech section. She’s now based in San Francisco and was previously a Senior Writer for Wired.
  • Newsweek has appointed Fred Guterl as its special projects editor where he will be tasked with creating new magazine franchises in innovation, science and engineering.
  • TechCrunch welcomed Kirsten Korosec to cover auto and transportation. Korosec most recently contributed to Fortune on the business of autos, energy, and tech since 2014.
  • The Washington Post has welcomed back Felicia Sonmez as reporter on the new politics breaking news team. She will report the latest political stories each day from the White House, Congress and the campaign trail.
  • Wired welcomed Meghann Farnsworth as the magazine’s Social Media Director. She previously spent two years at Re/code as engagement editor.
  • Yahoo Finance hired Brooke DiPalma as Associate Editor of its morning show, Market Movers. Her previous position was as a talent intern for Late Night with Seth Meyers.

Lifestyle & Culture

  • The Atlantic welcomed Todd S. Purdum as a staff writer and California correspondent, covering politics and culture. He’ll focus on growing the publication’s presence in Los Angeles out of the newly-opened LA office.
  • Cheddar has brought on Tanaya Macheel as a reporter covering fintech and cryptocurrency. Prior to that, Macheel was a reporter for American Banker and CoinDesk.
  • Esquire tapped Ryan Lizza as new Chief Political Correspondent, both in the publication’s print and digital platforms. He will still be serving as an analyst for CNN Weekly.
  • Jezebel Assistant Editor Ellie Shechet has left her post after four years at the outlet. No word on where she’s moved on to yet!
  • Rolling Stone magazine promoted Jason Fine to Editor, and he will oversee all content, editorial strategy and operations.
  • Vice hired Amy Rose Spiegel for the role of Senior Editor of the publication’s women and culture vertical, Broadly. Prior to this, Spiegel served as Editor-in-Chief of The Talkhouse and has worked for BuzzFeed and Rookie.



For years, the PR industry has focused on traditional broadcast, online and print media for coverage. However, the landscape is changing! Being featured on media’s social channels can be just as impactful. Think outside the box when considering where you can land your clients some 🔥coverage.

Introducing… BUILD Brunch

‘Tis a social world, we say, and media giant OATH sure knows it! They know it so well that they have an entire, video-first media brand. BUILD Series is a live interview show hosted in New York with a studio audience and featuring top celebrities, influencers and industry leaders. BUILD Series has been around for a few years now, and, OATH is expanding the platform’s roster of shows.

Launched at the beginning of June this year, BUILD Brunch is a new daily talk show featuring a roundtable of diverse young personalities discussing the latest in the news and pop culture.

  • The show air weekdays at 11am live on, YouTube and Facebook by HuffPost Entertainment and Yahoo simultaneously.
  • Given the wide range of personalities hosted on the show, and its appeal to the ever doted-over millennial audience, BUILD Series may just be a prime opp for your client’s top spokespeople.
  • Though the outlet attracts some big names, BUILD Series only has about 50K followers on Facebook, and 65K on Twitter. However, with further vetting of BUILD Brunch – always needed for these opps to see how many eyes you will actually get – each episode can gain a good amount of views that grows during the first week of airing. For example, the July 17 episode simulcast by Yahoo has initially received 23K views and the HuffPost Entertainment simulcast of the episode has 6.8 views currently – totally 30K views from Facebook Live alone.

A little something extra to nibble on…

Ya heard it here first – BuzzFeed announced this week the launch of Profile a weekly interview show for Facebook Watch. Recorded in front of a live studio audience and airing exclusively on Facebook Watch, the show will feature a different newsmaker each week, giving viewers a chance to hear from the biggest names in politics, tech, business, and entertainment. The show will be hosted by Audie Cornish of NPR’s All Things Considered.



Quartz at Work – How We’ll Win

  • About them:
    • Quartz at Work has launched a new year-long platform and series called How We’ll Win. The series has a mission to fight for gender equality. Through stories, videos, events, and a monthly email, they highlight insights and strategies for supporting inclusivity, women in power, and the next generation of leaders.
  • Areas of focus:
    • Empowering women and highlighting women’s stories to bring us closer to a more inclusive world.
    • Issue 1: The Visionaries – They highlighted women who have taken bold stands and are fighting towards inclusivity, diversity, and empowerment. A few of the women highlighted were Lena Waithe, Tammy Duckworth, Sheryl Sandberg, and Janet Mock.
    • Issue 2: The Next Generation – Touches on how we can raise women to understand their power. They share a series of stories to teach young women to use their strength, take up space and find their voice.
    • Issue 3 is currently in the works.
  • Why its one to watch:
    • The conversation on inclusivity, diversity, and women’s empowerment is one that many brands are focused on right now, but what Quartz has done is smart and important as they have created a platform solely focusing on these topics to ensure readers are educated and inspired.
    • The issues have showcased thought leaders and highlighted inspiring organizations doing incredible work in this space.


  • About them:
    • In late May, Cheddar TV acquired MTV Networks “On Campus” to create CheddarU that will launch on 600 college campuses nationwide. This is forecasted to be the largest Gen Z/millennial college cable channel in the US (how many times has a brand said, “We want to reach a younger audience” – here’s your outlet!). The network reaches an average-minute audience of 39,000 adults.
  • Areas of focus:
    • The purpose of this acquisition was for Cheddar to start reaching a younger Gen Z, millennial audience interested in business news and tech news. This will be the place to land interviews for clients that are looking to reach a younger audience and have a product or story that will impact the millennial generation.
    • This also may just be the beginning as founder John Steinberg stated in an interview, “CheddarU may serve as a template for future ventures.“If Buffalo Wild Wings or Arby’s decides that they want to put [Cheddar] all in their restaurants, we can do that in a number of days.”
    • Broadcast headline news, technology coverage, and startup stories
  • Why its one to watch:
    • The purpose of this acquisition was for Cheddar to start reaching a younger Gen Z, millennial audience interested in business news and tech news. This will be the place to land interviews for clients that are looking to reach a younger audience and have a product or story that will impact the millennial generation.
    • This also may just be the beginning as founder John Steinberg stated in an interview, “CheddarU may serve as a template for future ventures.“If Buffalo Wild Wings or Arby’s decides that they want to put [Cheddar] all in their restaurants, we can do that in a number of days.”