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SOCIAL

‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit

  • The Scoop: Facebook is urging publishers to utilize the platform to build communities to promote subject-specific content. Updated publisher access to data, like the number of active members they have and how often they post and comment, as well as the ability to qualify users before they join a group, allows publishers can take full advantage of this offering. Analytics and increased customization of communities give way to a Group’s ability to grow audiences and foster meaningful engagement, which has led groups like The New York Times, BuzzFeed and the Today show to launch special-interest groups on the platform in recent months.

Instagram tests letting users post Stories directly to WhatsApp

  • The Scoop: Instagram is looking to allow users to post their Instagram Stories directly to WhatsApp as a WhatsApp Status. Available to select users, the new feature will give way for Stories to increase traffic, especially in countries where WhatsApp is even more popular than Instagram, Facebook and Facebook Messenger. Facebook is also figuring out how to calibrate Stories to prevent users from having to view content that is posted on multiple Facebook-owned apps, like Instagram, more than once.

Facebook is testing a dedicated section for local news

  • The Scoop: Facebook is now testing a section called “Today In,” which will be dedicated to local news. Currently being tested in six US cities, it will include stories from local publishers that are approved by Facebook’s News Partnerships team. “Today In” will also feature breaking news and emergency updates, and will hopefully expand to more cities in the future.

MARKETING

Pee on this IKEA ad to find out if you’re pregnant (and get a discount)

  • The Scoop: IKEA’s “Where Life Happens” campaign offers a unique ad for their Sundvik crib. The print ad encourages viewers to pee on a small strip on the bottom of the ad – if they are pregnant, the price shown on the ad will drop, displaying the discounted price offered to those in the retailer’s IKEA Family club. This magazine ad is currently running in Sweden.

The Home Depot packs whole DIY projects, start to finish, inside Pinterest Pins

  • The Scoop: The Home Depot has launched “Built-In Pins,” a Pinterest campaign that  includes videos, images and a 360-degree interactive online shopping experience created with virtual reality advertising platform OmniVert. Interactive 3D renderings of a bedroom, kitchen, living room and bathroom are scattered with clickable orange dots linked up to Home Depot product info and DIY project tutorials. These pins aim to guide consumers from inspiration to action with visually-appealing and practical content.

CREATIVE

The #TimesUp movement dominated social media during the Golden Globes

  • The Scoop: The spotlight was on the “Times Up” movement at Sunday’s Golden Globes awards show. This campaign, formed by women in Hollywood to empower women across the globe to stand up to harassment, discrimination and abuse, encouraged Golden Globes attendees to wear all black in solidarity and fans to participate using the #TimesUp and other related hashtags. With the help of Oprah Winfrey and other winners dedicating their speech to the movement throughout the night, #TimesUp earned roughly 473,900 mentions, #WhyIWearBlack earned 178,500 tweets and #MeToo was tagged 174,300 times.

Facebook’s rumored Echo Show competitor will be called Portal and cost $499

  • The Scoop: Facebook plans to announce Portal, its rumored home video chat product with a screen, this May. The device appears similar to Amazon’s Echo Show, and will be Facebook’s first foray into consumer hardware. According to Cheddar, the device will be sold for $499 and marketed as a communal hub for family and friends to video chat.

These camera-sunglasses can post photos and videos directly to Facebook and YouTube

  • The Scoop: ACE Eyewear – released by Acton, a company which mainly sells electric skateboards – are sunglasses that also function as a covert camera. This new device can take 8-megapixel photos, up to 40 minutes of HD video and livestream to Facebook, Instagram and Youtube when connected to WiFi. It boasts about one and a half hours of battery life, a 120-degree wide-angle lens and an accompanying app that enables users to edit and organize photos. ACE Eyewear can be pre-ordered for $99, or purchased for $199 beginning this summer.