11.30

SOCIAL

Twitter says it will judge verified users’ offline behavior

  • The Scoop: Twitter will begin vetting all 287,000 verified accounts’ behavior both on and off of the site. It is unclear what these implications will mean for users who are vocal about politics in today’s climate. Twitter is still working to finalize this new policy as it takes strides in its anti-harassment efforts. 

Facebook debuts new app for video makers, similar to YouTube

  • The Scoop: Facebook is introducing a new Creator platform to help video creators produce content, track corresponding analytics, and manage engagements. Creator will be available on both mobile and desktop platforms for Android and iOS users. Chris Hatfield, a Facebook video product manager says “On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content.”

Pinterest sharpens visual search focus with scannable codes personalized

  • The Scoop: Pinterest’s new “Lens Your Look” scanning feature allows users to snap a picture of clothing in their closet to get recommend pairing options. Alongside this feature comes “Pin Codes”, which drives QR-codes (found in various locations like on Heinz products and in Nordstrom stores) to affiliated branded Pinterest boards. Pinterest is continuing to find ways to allow users to easily find and buy products online.

Twitter’s ‘save for later’ is now bookmarks, and it’s testing people talking about tweets

  • The Scoop: Twitter is piloting a new “Save for Later” bookmarking feature. The feature was in previously in testing stages in October and allows users to save tweets to read at a later time. Twitter is also testing a new feature that would replace the retweet icon with the number of people talking about the tweet. It would pull the number from embedded popular tweets appearing elsewhere on the internet like new articles or other social platforms.

MARKETING

Wendy’s slams McDonald’s over failed Black Friday tweet

  • The Scoop: On Black Friday, Mcdonald’s accidentally tweeted placeholder copy, “Black Friday **** Need copy and link****”, and it went viral. Wendy’s witty reply, “When the tweets are as broken as the ice cream machine”, gained more than 240K retweets and 750K likes. Amused fans even joined the conversation, commenting things like “Please give whoever did that original tweet a break and whoever saved it a raise. If it’s the same person — a big breakfast platter.”

Behind the scenes with Godiva’s solid-chocolate Christmas tree

  • The Scoop: This holiday season Godiva is creating the first ever  life-size, chocolate Christmas Tree. This seven foot tree, modeled after Rockefeller Center’s annual Christmas tree, will be showcased at Godiva’s flagship store in Manhattan to kick off the holiday season. The brand will also spotlight it’s new Holiday Petit Four Collection by using 1,500 of the bite-sized products as decorations for the tree. Godiva invites fans to tweet @GodivaTree for a chance to control the LED lights via Twitter during the tree’s unveiling.

CREATIVE

Facebook explores news feed VR content with ‘Jumanji’ scavenger hunt

  • The Scoop: For the upcoming release of Sony Picture’s “Jumanji: Welcome to the Jungle”, Facebook is bringing branded VR content to News Feeds. The curated VR game is a scavenger hunt in which users can wander the movie’s set to collect virtual tokens and explore scenes from the new film. Facebook is also looking to introduce a “VR-lite” feature that will make their VR experience more accommodating to mobile phones and simple VR headsets.

How Facebook Plans to Use Artificial Intelligence to Help Prevent Suicide

  • The Scoop: Facebook is expanding its’ pattern recognition software around the world to detect users with suicidal intent. The network began testing the software in the US in March, to scan posts and comments for potential messaging that could be indicative of a user’s suicidal thoughts. Once the software detects a potential suicide, it alerts a team of Facebook specialists and suggests resources to the user or to friends of the user, like a telephone help line, to intervene.