- The Scoop: The new Snap Store, which can be found in Snapchat’s Discover section, features Snapchat merchandise like a $20 Dancing Hot Dog Plushie or a $30 Dog Lens T-Shirt. Users can shop and checkout all within the app and even save payment details, building a credit card database for future purchases. Snapchat is hoping this opportunity becomes a new frontier for e-commerce as an integrated part of the social experience.
- The Scoop: Instagram has begun testing “collection” campaigns to expand its presence in e-commerce. These new shopping-enabled ad units mix video ads with product catalogs so consumers can make purchases without leaving the app. “Collection” ads were first tested on Facebook and have proven successful as a representative explains – “about two-thirds of the visits to Instagram business profiles are from people who don’t yet follow them. This is how many businesses are finding new customers.”
- The Scoop: Instagram has released “Type Mode” – a new feature that allows users to share text-only messages via Stories without including a photo or video. New text styles (such as Modern, Neon, Typewriter, and Strong), colorful backgrounds, gifs and stickers, and the ability to highlight words are all customizable with this update. These text-centered Stories are available with the latest Instagram updates on both iOS and Android phones.
- The Scoop: Marshmallow cookie brand, MoonPie, is known for its humorous tone on Twitter, and this Super Bowl Sunday was no different. MoonPie posted several scripts for parody Super Bowl commercials tagging #TheBigThing, without mention of the Super Bowl itself. With titles like “Moonpie Tree,” “The One With The Bees,” and “The Good Sports Player”, each short script pokes fun at tropes that are often used in Super Bowl Ads. These tweets and scripts offered MoonPie just as much attention as the official ads, and were able to insert the brand into Super Bowl conversations in an original way.
- The Scoop: Tesla has made history by sending the first car ever into space – Elon Musk’s personal Tesla Roadster. The car is currently aboard the Falcon Heavy rocket (the flagship of Musk’s private space-flight company SpaceX), whose launch into space was live streamed this week. The cherry-red car, with a dummy named Starman in the driver’s seat, is still streaming live as it orbits Earth. Tesla has a famously non-existent ad budget, and this stunt will go down as the electric car company’s greatest publicity effort to date.
- The Scoop: The New York Times will release its first augmented reality enabled article, which will offer a preview of the 2018 Winter Olympics. Users will see a 3D, 360 degree view of featured athletes (including figure skater Nathan Chen, short track speed skater J.R. Celski, snowboarder Anna Gasser, and hockey goalie Alex Rigsby) showcasing their talent – like a high jump or a goalie blocking a hockey puck. Readers can view this article on New York Times’ iOS app for iPhone and iPad next week.
- The Scoop: Kanye West enlisted the help of influencers to recreate the paparazzi-style images of Kim Kardashian West wearing the latest Yeezy Season 6 line. The several hundred posts featuring the likes of Jordyn woods and Paris Hilton all wearing the same outfit and similar hairstyle were released on the eve of Kanye’s new streetwear collection’s release. With tens of thousands of likes, the sheer scope and simplicity of this rollout for Yeezy Season 6 breaks the internet and sets a new standard for innovative influencer activations.