Screenshot 2018-03-29 at 11.45.52 AM

SOCIAL

Instagram will show more recent posts due to algorithm backlash

  • The Scoop: Following user complaints regarding the relevancy-sorted algorithm, Instagram is reverting timelines back to showing posts chronologically. Additionally, the platform is putting an end to the automatic refreshing that bumps users to the top of a feed unexpectedly while scrolling. Now users can press the new “New Posts” button to manually refresh timelines. Instagram explains that “with these changes, your feed will feel more fresh, and you won’t miss the moments you care about.”

Facebook turns of ad targeting tool based on third-party data

  • The Scoop: In response to the Cambrige Analytics leak, Facebook will be removing ad targeting options that rely on data from third-party consumer data providers. Companies like Acxiom, Oracle Data Cloud, Experian, Epsilon have held some of the most detailed insights into consumer behavior from online shopping patterns to personal data globally, which has been crucial for paid ads. Facebook will be “winding down” the use of these third-party data providers over the next six months in order to improve user’s privacy on the platform.

Snapchat is reportedly working on third-party access controls

  • The Scoop: The latest beta version of Snapchat contains a new settings tab called “Connected Apps,” which enables users to control which third-party apps have access to their Snapchat accounts. Thus far, the connected apps listed are Snap-owned Bitmoji, as well as Shazam. Snap has not yet commented on this update. However, there is speculation about what extended features this opportunity may open.  

MARKETING

Old Spice’s new print ad in GQ contains a full-sized disposable paper blazer

  • The Scoop: Old Spice’s new GQ magazine print ad aims to dispel the belief that premium scents can only be found at a premium price in a fancy bottle. The ad includes a wearable, disposable, man-sized paper blazer scented with the “premium scents” of the fragrance company’s new Red Collection. This off-kilter take on the scent-strip is part of a larger campaign meant to poke fun at traditional fragrance ads. This paper blazer is available in the latest issue of GQ and will also be seeded with influencers and fashionistas. 

HBO used pizza-delivery drones to promote the new season of Silicon Valley

  • The Scoop: HBO sent free pizzas to Silicon Valley fans in New York, Los Angeles and New York to promote the Season 5 premiere of the hit TV show. Since a character in the show bankrupted a pizza delivery app, Sliceline, fans who published a tweet that included #Sliceline with a pizza emoji were entered into a giveaway for free pizza in a Sliceline-branded box. 714 pizzas were delivered both by person and drones as an “Easter egg” gift to fans.

CREATIVE

YouTube Red plans to screen its next original film in theaters

  • The Scoop: YouTube Red’s upcoming movie Vulture Club will be released in theaters, instead of premiering solely on YouTube Red like previous original movies. This wide release aims to compete with major streaming services like Netflix and Amazon, both of which have released original films in theaters. The YouTube Red film, starring Susan Sarandon as a nurse whose journalist son is held hostage by terrorists, does not yet have a release date.

Warby Parker and Arby’s team up to create WArby’s this April Fools’ Day

  • The Scoop: In honor of April Fools’ Day, fast-food chain Arby’s and eyewear company Warby Parker have paired up to create the ultimate intersection of food and fashion: WArby’s. This partnership will launch at several locations in Manhattan for three days surrounding April Fools weekend where limited edition WArby’s-branded apparel like sandwich-inspired lens cloths, tote bags and “beef-hued glasses.” As part of this collaboration, Warby Parker will donate to VisionSpring to ensure affordable eyewear and Arby’s will donate to No Kid Hungry to help end child hunger.