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SOCIAL

First look at Instagram Nametags, its clone of Snapchat QR codes

  • The Scoop: Instagram will soon release Nametags, which allows users to create a customized image and code that can be scanned to instantly follow the account (similar Snapchat’s Snapcodes). Once available, users will see a new Nametag button in their profile that they can personalize and provide for scanning within Instagram Stories.   

Facebook begins blocking apps from accessing user data after 90 days of non-use

  • The Scoop: In an effort to improve privacy in light of the Cambridge Analytica scandal, Facebook has announced that any app that uses Facebook Login will be blocked from personal user data after three months of non-use. Between April 9 and April 21, any token for users who have not actively logged into an external app using Facebook’s data and granted consent to permissions in the last 90 days will expire. Apps will have to prompt Facebook logins and a data permissions agreement every 90 days to continue gaining data from the platform for each user.

Instagram will let you download your content after criticism about portability

  • The Scoop: Instagram is building out a “new data portability tool,” which will allow users to download photos, videos and messages from Instagram. However, it still remains unclear whether this feature will also allow users to export post data (i.e., likes, comments, followers, stories and captions). This effort comes in response to criticism that Instagram lacks the data portability that other social platforms offer its users.  

MARKETING

Deadpool’s newest product pitch takes us inside his dreams, which center on … frozen food?

  • The Scoop: With Deadpool 2 coming to theaters soon, the superhero stars in a new ad for frozen food brand Devour with his signature fourth-wall breaking humor. In this 30-second spot, viewers are taken inside Deadpool’s dream, which is set in a grocery store and features a unicorn and tiny dance party with animated corn dogs in the Devour freezer. Deadpool explains that he decided to enter this partnership because “daddy needs to bring home the bacon. In more ways than one.”

CREATIVE

Adidas created Earth Day soccer jerseys made from ‘upcycled’ plastic ocean waste

  • The Scoop: Adidas is teaming up with Parley for the Ocean, a creative organization dedicated to protecting the oceans, this Earth Day for limited-edition Major League Soccer uniforms. During Earth Day weekend (Friday, April 20 – Sunday, April 22), all 23 MLS teams will sport the jerseys made from 13 “upcycled” plastic bottles reclaimed from ocean waste. Additionally, Adidas will launch an augmented reality Snap QR code for in-stadium activations and host a beach clean-up in LA as part of the “A World Without Plastic Pollution” campaign collaboration.