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SOCIAL MEDIA

Instagram quietly launches payments for commerce

  • The Scoop: In a continuous effort to move into the e-commerce space, Instagram has released a native payments feature. Select users can now attach a debit or credit card and security code to their profiles to make online purchases when viewing shoppable content within the app. Instagram is also including direct payments options for dinner reservation app, Resy, and a range of appointment bookings for businesses.

Instagram code reveals upcoming music feature

  • The Scoop: A recent code found on Instagram’s Android app, hints at the future availability of “music stickers”. Once available, this feature will allow users to search for music and add songs to Instagram posts. Competing with music-focused apps like Musically, music stickers will likely enable a surge of music discovery on the platform. Additionally, Instagram is testing the capabilities to automatically identify a song a user is listening to on Instagram Stories.

Instagram’s new “emoji slider” is a fresh take on polls

  • The Scoop: Instagram is also launching an “emoji slider” option for polls within Stories. Viewers can drag a selected emoji across the line graph to capture their feelings in response to a proposed question. Users can then view a tally that reveals the average sliding emoji rank, as well as the emoji position each viewer selected. This is a fresh take on polls that provides more options than the two canned responses that users were previously limited to.

FTC urges Twitter users to change passwords

  • The Scoop: After Twitter’s announcement last week that a bug “unmasked” user passwords to company employees on an internal database, the Federal Trade Commision urged users to change their passwords. The agency also recommends that users do not recycle passwords from other accounts, and include at least 12 characters with upper and lowercase letters, numbers, and symbols. Despite claims that the internal system was not breached, Twitter advises its 330 million users to update their passwords as a precaution. It remains unclear if the FTC will investigate the social media site for this security incident at this time.

MARKETING

JetBlue’s pizza delivery service brings NYC pies all the way to Los Angeles

  • The Scoop: Jetblue Airline will temporarily deliver pizza from New York to Los Angeles as part of the “Pie in the Sky” activation. From May 9th to May 11th, LA pizza lovers can order a pizza from Patsy’s Pizzeria in East Harlem on www.jetblue.pizza. Accompanied with a “Do’s & Don’ts of Eating New York Pizza” video, featuring iconic New Yorker, Spike Lee, this campaign highlights Jetblue as New York’s “hometown airline”. With 11 daily flights between NYC and LA, the airline strives to promote the convenience of it’s coast-to-coast travel offerings.

CREATIVE

Spotify’s new rules regarding hate content also apply to horrible human beings

The Scoop: Spotify has announced that they will remove “hate content” from its platform. Music that “expressly and principally promotes, advocates, or incites hatred or violence against a group or individual based on characteristics, including, race, religion, gender identity, sex, ethnicity, nationality, sexual orientation, veteran status, or disability” will no longer be available for streaming. Along with partnering with GLAAD, the Anti-Defamation League, and Color of Change, Spotify will utilize an internal monitoring tool and incorporate user feedback to audit content. The music streaming service has also vowed to stop promoting musicians that demonstrate hateful conduct. R. Kelly’s music, for example, will still be available on the platform but will not be promoted due to accusations of repeated sexual misconduct. Spotify says that it only wants to support music and artists that “reflect [it’s] values”.