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5.24

SOCIAL MEDIA

Instagram’s new “mute” option will give you more control over your feed — here’s how it works

  • The Scoop: Instagram now allows users to remove specific accounts’ posts and Stories from their feed without unfollowing that account or notifying them. The “mute” option can be found by tapping the three dots in the corner of a post or on a person’s profile, where you can specify if you’d like to mute their posts and/or Stories. This feature is similar to  Facebook’s “unfollow” and Snapchat’s “do not disturb” options, and will allow users to have more control over their feed.

Facebook launches new tools for Group admins, including free customer service

  • The Scoop: Facebook is releasing a series of new features for Group admins and moderators, including customer support from a real person. The customer support service is not currently available to all groups, but is starting off as a pilot program that is available to approximately 20% of Groups on iOS and Android. Facebook is expanding its moderation team with new hires to power this free service that will provide responses to inquiries from group admins within one business day. Additionally, Facebook has created a portal with tools that will help to manage Group posts, which is live now in English and set to launch in Spanish next month.

Facebook Marketplace expands into home services

  • The Scoop: Facebook Marketplace now allows users to search through and receive quotes from thousands of top-rated and vetted home service professionals, including plumbers, cleaners and contractors. The new Marketplace Services feature is populated with data from Facebook partners Handy, HomeAdvisor and Porch, and will provide access to ratings, reviews, credentials and locations of hundreds of thousands of professionals. Services will allow users to select from prompts, such as “get your backyard summer ready” and “deep clean your home,” which will then lead them through a form to narrow down potential professionals for specific tasks.

MARKETING

Google’s mini-golf pop-up event in NYC highlights its smart home products

  • The Scoop: Google is launching an NYC pop-up mini golf event from May 30 to June 4 to promote its smart home products. Each hole at the mini golf course will represent different homes in the room, such as the kitchen and bedroom, and will allow players to interact with the Google Assistant along the way. Everyday uses for the Google Home, Google Home Mini, Google Home Max and Nest products will be highlighted throughout the course, including integration with security cameras, thermostats, locks and more. Event guests will be able to play mini golf, win prizes, take photos and enjoy a sweet treat.

How to get these very limited Shake Shack x Allbirds sneakers

  • The Scoop: Eco-friendly shoe brand Allbirds is having a one-day release today from 10am to 8pm ET at the Madison Square Park Shake Shack for a limited-edition Allbirds x Shake Shake Tree Runner sneaker. The shoes are all-white with green laces, unisex, made from sustainable harvested eucalyptus tree, and have a Shake Shack burger logo stitched into the tongue. The shoes will be available with a three-pack of laces for $100, and purchase will also include the specially created Hokey Pokey shake made with vanilla frozen custard, honeycomb pieces, chocolate, toffee and whipped cream.

CREATIVE

Andy Warhol’s Interview magazine shuts down

  • The Scoop: Art and culture-centered Interview magazine is shutting down and filing for Chapter 7 bankruptcy. The magazine was founded by Andy Warhol in 1969 and acquired by contemporary art collector Peter Brant in 1989 two years after Warhol died, who has declined to comment on the end of the iconic Manhattan publication. Interview’s unique aesthetic had a groundbreaking influence on the industry, inspiring the style of many other publications. With its constant staff turnover, reports of financial mismanagement and a lawsuit filed against that magazine over an allegedly illegal firing, questions of the magazine’s future have been circulating for months. An email sent to staff earlier this week stated that the staff had “seen the end coming for a few weeks.”