SOCIAL

Why Instagram Tweaked the Call-to-Action Bar on Sponsored Posts

The Scoop: Instead of the standard blue, Instagram now changes the color of call-to-action bars on sponsored posts to match the color scheme of content. According to Instagram, “the new CTA color will be automatically generated based on a primary color within the ad. This will allow the media to stand out and will contribute to a more natural overall feed experience, with color coming directly from the content.”

Facebook is Testing a LinkedIn-Like Resume Feature

The Scoop: Facebook is testing a resume feature that allows users to upload resumes/CVs and contact information. Facebook explains that it is “currently testing a work histories feature to continue to help people find, and businesses hire, for jobs on Facebook.” This feature is still in its testing stages and is only available to select users with public profiles.

Facebook Tests a Return of the Status Message

The Scoop: Facebook may bring back its original status feature, allowing users to post temporary, text-only updates. Users will have the option to set an expiration date for the 101-character status and choose whether it appears on News Feeds or on their profile page. The status feature reboot is currently in testing stages for Facebook users worldwide.  

MARKETING

An Alternate Universe of Shopping, in Ohio

The Scoop: An Eddie Bauer store in Columbus, Ohio has created an in-store ice box to attract customers. The EB Ice Box is a meat locker-style display which features a 13 degree fahrenheit room with an ice bench and dry ice. This is meant to simulate cold temperatures, so customers can effectively test winter jackets.

Burger King Dug Up a Bunch of Tweets From People Complaining About Wendy’s and Turned Them Into Ads

The Scoop: To promote the release of its new spicy chicken nuggets, Burger King promoted tweets of fans disappointed in Wendy’s for discontinuing spicy nuggets. Promoted tweets like “@Wendys why did you get rid of spicy nuggets? I am heartbroken” earned 13,107 engagements and populated timelines with news of Wendy’s discontinuation. Burger King hopes that these promoted tweets drive awareness on social and let fans know that it is one of the few fast food chains to still offer spicy nuggets.  

CREATIVE

Nike’s Revamped NBA Jerseys Let Fans Tap Into the Game

The Scoop: With Nike’s new NBA jerseys and mobile app, fans can see real-time game scores, NBA news and exclusive product launches. The NikeConnect app allows fans to tap their phone against a chip on a jersey to see the corresponding player’s stats and highlights. It also has a feature that allows players to send direct messages to fans who purchase their jerseys. The new jerseys are in stores now and the app is available to all iPhone 7 and Android users.