Twitch launches communities to help gamers organize around their shared interests

The Scoop: The video game platform creates a new section on its site to cater to users’ interests. “Communities” is dedicated to providing users choice topics like cosplay, drawing, painting, comedy, food, music, and more to its users. Additionally, users can also set up their own communities if they choose. These new update comes in the company’s effort to serve the gaming audience in more encouraging ways and to attract new users.

 

Facebook’s new “Discover People” feature wants to help you make friends

The Scoop: “Discover People” is designed to help Facebook users connect with even more friends. Facebook’s new feature is designed to facilitate connections between people who aren’t already Facebook friends. “Discover People” allows users to update their profile, then scroll through a list of people in their city or who share the same employer to see people going to the same events, who are in the same area, etc. Facebook is hoping this feature can serve as networking service, rather than a social one. Facebook launched this new feature in New Zealand and Australia and is currently available for some iOS and Android users; the company hopes to have it ready for everyone soon.

 

Pinterest introduces Lens, a Shazam for objects in the real world

The Scoop: Pinterest makes another innovative update to its mobile app. Lens is a feature that recognizes objects, through live camera, in real time and offers suggestions and related objects. The feature aims to operate like the “Shazam” music app only for real life objects. Pinterest also introduces “Shop the Look” which identifies items in pins that can be bought and a link to make purchases. Lens is currently in the Beta stages but is available via iOS and Android.

 

Live Streaming on YouTube to spark competition with Facebook

The Scoop: Youtube has just announced that will offer live streaming for users with 10,000 subscribers or more. This feature is strictly for content creators and is likely to foster professional grade videos, as opposed to live streaming on site like Facebook – where anyone can live stream. Additionally, live streamers must set up a channel for advertising-share revenue. YouTube is finally adapting a feature that a majority of social media outlets already have, however, the main difference is that YouTube’s live content will aim to be more polished and professional.

 

MARKETING

More than 60 percent of Snapchat users skip ads on the platform

The Scoop: Studies show that Snapchat ads are not nearly as effective as they are perceived to be. 3,327 adults were surveyed 69 percent reported skipping ads always or often on Snapchat. And of the 18-to-24-year olds 80 percent claim to skip these ads. Researchers say that this is because advertising simply does not work on Snapchat because “it is lovely for the end user, but it doesn’t know how to sell its ad products.” And when asking users about the app, surveyors found that “in addition to communicating with friends, they follow celebrities. They don’t really engage with ads or mainstream news outlets.” Snapchat is still running ads but marketers are going to have to start being more tactful of advertising strategies.

 

What brands should do to ensure that their videos on Twitter attract attention

The Scoop: Twitter and Omicron Media Group surveyed Twitter users to observe just how effective video ads are. The survey included 127 people ages 18-49 and 17 different videos and tested how receptive the users were to the videos. Videos under 30 seconds were likely to drive more memory encoding, dialog proved to be more effective than music, and Twitter is “most likely to elicit a feeling of personal relevance and generate detail-oriented memory encoding in the morning”. Videos with text were 11 percent more likely to be viewed and videos with early story arcs were 58 percent more likely to be viewed past three seconds. This study also relays a common theory that receptivity is strongest at the start of a Twitter session, ensuring that the videos are more likely to be viewed the closer to the top of a user’s Twitter feed they are.

Emojis lead to higher engagement on Instagram

The Scoop: A study shows that 56 perfect of Instagram users used emojis on their profiles during 2016. Posts without emojis had an interaction rate of 1.77 percent, however, posts with emojis had a 2.07 percent interaction rate. Popular pages use more emojis than more lower scale pages, and perhaps the use of emojis could be part of the cause for the disparities between the two.

 

CREATIVE

Google teams up with H&M to make dresses based on your personal data

The Scoop: H&M group’s digital fashion house, Ivyrevel, is preparing the “Data_Dress” in collaboration with Google. This dress is centered around a mobile app that learns about a user and designs a personalized garment for them. Currently, this app is only available via Android and Ivyrevel is aiming to change the course of the fashion industry by infusing technology.

Snapchat pushes original, unscripted shows with new A+E Networks deal

The Scoop: Snapchat has just announced signing a deal with A+E Networks to bring to life Snapchat’s first drama series. “Second Chance” will be a reality show featuring exes as they reunite to discuss the breaking points in their relationships. The 8 episode series will air once a week in US, UK, Canada, and Australia. This is just one of the several shows Snapchat is preparing – other shows are in partnerships with NBC, E!, and ABC. It is said that the development of these new shows come in efforts to make the app as valuable as possible as it prepares for its public offering in March.