SOCIAL

Twitter tweaks video again, adding view counts for some users

The Scoop: Twitter is testing out a new feature that displays view counts for videos. This test has been confirmed by a Twitter spokesperson in Australia and will hopefully be fully introduced in the near future. A single view is defined when a user watches the video for at least two consecutive seconds at 50% visibility. Twitter adapts this feature in an effort to provide productivity for its users and to surface the best content.      

 

Facebook is giving longer videos a bump in your News Feed

The Scoop: Facebook will now offer longer video limitations for its users to post content. Additionally, the social network will prioritize videos presented on the News Feed pages – allowing longer videos that are watched through will be given a higher priority on the News Feed. Facebook is providing more advertising opportunities to longer videos – encouraging companies to create longer footage in order to gain advertisement funding.  

 

Facebook is copying yet another popular Snapchat feature

The Scoop: Like other social media outlets Facebook is doing whatever it takes to stay competitive and it’s latest effort includes adapting a story feature. This feature parallels Snapchat’s format, allowing users to upload their photos and videos to a special stream that automatically deletes after 24 hours. This feature is now exclusively available in its testing stages in Ireland. Facebook hopes to perfect the feature soon and offer it globally within the next few months.

 

Snapchat launches new Facebook-inspired ad technology platform

The Scoop: Snapchat will now allow users to respond to ads by buying products directly on the app. Sources say “snapchat is totally copying what Facebook did. They now have all the right tech partners to build the platform for them and bring in revenue.” Snapchat has already allowed major companies like Gatorade and Nissan on the app and now will allow so many more. This advertising update was already in the Beta stages and is now ready to fully perform.

 

MARKETING

This band went to a brewery to release their album and created a beer to go with it

The Scoop: When upcoming band, The Lights Out, finished its album it negotiated with a brewery instead of a record label to promote it’s new music. The collaboration includes a tailor made beer created by Aeronaut Brewing that creates a “full sensory experience” through parallel realities – the same way the band describes it music to make listeners feel. The beer, entitled T.R.I.P. (The Reckonings in Pandimensionality), features a custom packaging with instructions for drinkers to tweet #TRIPME to @TheLightsOut and @AeronautBrewing to listen to the album.     

CREATIVE

Wendy’s Twitter has not been hacked – Twitter troll gets owned by fast-food giant, deletes account

The Scoop: Wendy’s defends itself on Twitter and causes user to delete his account. After a user inquired about whether or whether not Wendy’s actually serves beef that has never been frozen, Wendy’s used its wit to shut this slanderer down. The user began saying “y’all know we laugh at your slogan ‘fresh, never frozen’ right? Like you’re really a joke” and proceeded to ask how the beef was transported without being frozen. Wendy’s then replied saying “Where do you store cold things that aren’t frozen?”, alluding to a refrigerator. The Twitter fight continues with the attacker tweeting “@Wendys y’all should give up. @McDonalds got you guys beat with the dope ass breakfast”. Finally, Wendy’s Tweeted “You don’t have to bring them into this just because you forgot refrigerators existed for a second there.” After this response, the user deleted his Twitter and has not turned up since. Like many companies, Wendy’s has begun using Twitter and other social channels as a way to interact with its customers and display personality and a sense of humor.     

 

 

This machine will serve you a Big Mac for free

The Scoop: McDonald’s is launching the first ever automated Big Mac dispenser in Boston. The machine, held in Kenmore Square, will vend the restaurant’s signature Big Mac along with the two updated sizes of the burger – Mac Jr. and Grand Mac. Users are required to sign into their Twitter accounts and post the “check out the new Big Mac” automated tweet in order to receive the burgers for free. This machine comes as a result of McDonald’s efforts to modernize and utilize less more man power and more technical support.