The Scoop: Twitter is expanding its users’ control over notification filters in order to push back against online harassment. Twitter has launched a new feature that allows users to preemptively mute other users, based on categories. According to Twitter, some of these categories are “accounts that are new (that you don’t follow), accounts that don’t follow you (that you don’t follow), accounts you don’t follow, accounts with a default profile photo (that you don’t follow),” and so forth.
The Scoop: Facebook is globally expanding its beta testing of integrating ads into Messenger. According to Facebook, advertisers would be able to place advertisements in a variety of locations, based upon the “many threads a user has, the size of their phone’s physical screen and the pixel density of the display.” Like other ads on Facebook’s interface, these ads will not be targeted based on users messages, but rather the same measurement tools as other Facebook ads, and can be bought through the same shared Ads Manager or Power Editor.
The Scoop: Instagram Stories have become even more interactive and user friendly between multiple people with this new update. Users can now reply to their friends’ Instagram Stories with boomerangs, stickers, and rewind options. This will increase conversation between users, and thus activity across the platform. Friends are now able to directly react more easily and frequently with their mutual followers.
The Scoop: Adidas has partnered with Refinery29 for a new campaign and collection, BOOST the Nation. For this activation, Refinery29 has selected female artists to create a total of fifty different shoe designs – each one unique to a different state. These one-of-a-kind sneakers will be auctioned off for charity, and boast themes of originality, diversity, and creativity. All funds will be donated to Women Win, an organization that “empowers girls to build leadership skills and address gender equity through sport.”
The Scoop: On Amazon Prime Day, Pampers will donate $10 towards the March of Dimes for every Pampers diaper subscription ordered. The March of Dimes is a charity to help “support families with prematurely born infants who are receiving hospital care in neonatal intensive care units.” For this influencer campaign, Pampers will team up with R&B singer, Ne-Yo (whose daughter was recently born prematurely), via Facebook Live broadcast to push the initiative. In an email, North America Baby Care Brand Director for P&G, Andrea Zahumensky, explained that the goal of this campaign “is to connect with shoppers in a meaningful way this Prime Day, so we chose a platform that would allow us to interact in real time. The Facebook Live broadcast will be shareable content that is meant to engage with moms and dads and have them laughing, crying and getting inspired to join in on our mission to care for the happy, healthy development of every baby.”
The Scoop: LaVar Ball, father of now NBA drafted son, Lonzo Ball (who just signed a $33million contract with the Los Angeles Lakers as the number two draft pick), is heading to the small screen. Ball and his family are slated to star in a Facebook-produced reality series that is centered around their sports-oriented family. This comes as Facebook begins to shift into video and television content. In a statement, Nick Grudin, Facebook’s vice president of media partnerships, explained that “the website’s goal is to create another platform people can come to for video and shows.” The TV show has yet to settle on a number of episodes, or official name.
The Scoop: Nike is now preparing to sell products through Instagram’s platform. Many other platforms have made similar efforts but have had minimal success, so all eyes are on Instagram to see if it can effectively market products to its users. In a statement last Friday, Nike said that its customers would be able to shop “seamlessly” within Instagram’s platform. There is incentive for both Instagram and Nike to work together as Nike has a huge social following and Instagram continues to make itself as competitive as possible.
The Scoop: San Francisco’s Museum of Modern Art has started a campaign that allows art lovers to text a generated number with a keyword, color, or emoji, and receive a picture of art right to their phone. On its website, SFMOMA explained that the goal is “to show the museum’s entire collection at once” and connect more people with art. The museum has so much inventory, that in order to see all of their pieces of art, it “would require the construction of another 17 SFMOMAs” and “you would need to walk the equivalent of 121.3 miles to see each piece.”