The Blog

Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

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Praytell POV: TikTok Ban in the US

On Wednesday, President Biden signed the latest foreign aid bill into law, which included a provision forcing TikTok to find a new owner within nine months or be banned from the United States entirely. The deadline for a sale is January 2025, however, Biden could extend it for another 90 days if he determines there’s progress toward a sale, giving TikTok up to a year before facing a ban. What would this look like? The app would be prohibited from U.S. app stores and from internet hosting services that support it, which would effectively restrict TikTok from all current users as well as any new downloads of the app.

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What Twitter’s Musk Era Means For Brands & Advertisers

Since news broke of Elon Musk's official purchase of Twitter, social media experts and brands alike are assessing how to address potential platform changes—and already-shifting content parameters.
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Digital

Creative Marketing: 5 Ways to Shake Up Your Brand’s Marketing Approach

Creative marketing is all about finding fresh, unexpected angles to connect with customers and drive brand awareness. In 2023, that matters more than ever as consumers are bombarded with stale content on an increasing number of platforms. Consumers are interested in using social media to connect with friends and culture, and to express themselves, not necessarily just to watch ads. To break through the noise, brands need to tap into imagination and authenticity.
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Creative

Filipino American History Month: Stories from Filipinos at Praytell

Here at Praytell, we proudly celebrate the Filipino Americans on our teams during Filipino American History Month. It’s a culture rich in special customs, food, and tradition—and we’re excited to share some stories of Filipino American life from right here at Praytell.
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Corp Rep
DEI

Latine & Hispanic Heritage Month | Compañeros Entertainment Guide

Latine & Hispanic Heritage Month may be over but our Latine ERG Compañeros is encouraging everyone to continue celebrating. Latine people have made countless contributions in the U.S., but today, we’re looking to highlight some of our favorite authors, actors/actresses, and more with our Compañeros curated entertainment guide comprised of some of the best Latine movies, shows, books, and Spotify playlists.
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Corp Rep
DEI

X Eliminates Headlines from Post Link Previews

X is removing headlines in post link previews—an update that will impact brands and media outlets that frequently drive followers to owned website content.The immediate next steps? Make sure post copy and visuals provide adequate context. Incorporate images where you can, and double-check the state of your pinned tweets.
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Digital
Tech

5 Tips for a Successful Holiday Marketing Campaign

Media and consumers will soon be flooded with holiday marketing campaigns and product offers from all angles. To cut through the noise, now is the moment to finish up your holiday strategy—and share your brand’s gifts, news, and campaigns with reporters.
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PR

What is PR in Today's Landscape? A Complete Guide to PR

If your brand is looking to grow, evolve, and reach new audiences, you may be exploring the world of PR. For those who are new to it all, you might also be wondering: what is PR?
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PR

What is social media marketing?

Social media marketing has long been an essential part of brand communications. But in a world where social media trends and platforms are changing every second—what does success on social look like today?
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Digital

Twitter X: How Brands Should React to the Twitter Rebranding

On Sunday, July 23, Musk announced that the classic blue bird logo would be sunsetted and replaced with a new, stylized ‘X’ moniker. This change was just the beginning, as Musk shared, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
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Digital
Tech

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