The Blog

Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

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Latest Article

Praytell POV: TikTok Ban in the US

On Wednesday, President Biden signed the latest foreign aid bill into law, which included a provision forcing TikTok to find a new owner within nine months or be banned from the United States entirely. The deadline for a sale is January 2025, however, Biden could extend it for another 90 days if he determines there’s progress toward a sale, giving TikTok up to a year before facing a ban. What would this look like? The app would be prohibited from U.S. app stores and from internet hosting services that support it, which would effectively restrict TikTok from all current users as well as any new downloads of the app.

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Meta Threads: What Brands Need to Know

Meta has launched Threads, a new app allowing users to draft posts up to 500 characters long that include links, photos, and short videos up to five minutes in length. The new Meta-owned social platform is making it clear that it’s looking to be the official Twitter replacement, exhibiting incredibly similar functionalities as Elon Musk’s recent investment.
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Digital

5 Ways to Maximize Your Influencer Marketing With Paid Media

The past year has been a game-changer for digital advertising spend, with more brands shifting their budgets toward online platforms. The trend isn’t showing signs of slowing, with Insider Intelligence forecasting that digital advertising will reach $438 billion in 2027—an 87% increase above 2022.
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Digital
Influencer

To Reach the U.S. Hispanic Population, Brands Must Embrace the Spanish Language

June is Immigrant Heritage Month—a time to celebrate the rich diversity and invaluable contributions of immigrants to the United States. It’s an opportunity for brands to expand their perspective, and make sure they’re speaking to all the audiences who matter to their business.
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Corp Rep
DEI

How Could AI Regulation Impact Media & Advertising?

Yesterday, on May 16, the Praytell AI Team tuned in to the Senate committee hearing where OpenAI's Sam Altman testified about AI tools, their potential impact, and the need for regulation. The discussion primarily focused on understanding the tools and assessing the challenges of regulation.
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PR

Chegg vs. ChatGPT—Why Brands Need an AI Narrative

Ed-tech company Chegg saw its stock downgraded by 49% after an earnings call that exposed its vulnerability to AI disruption.
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Digital

Prompting Creativity: How Praytell is Collaborating With AI

Leaps in AI technology are taking center stage in the creative sector—and across every industry we collaborate with. The sheer volume of diverse and often conflicting perspectives on AI can make just staying informed feel downright Sisyphean. Faced with such hype, uncertainty, and complex legal and ethical dilemmas, it can be tempting simply to brace for impact.
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Digital
Creative

The Spectrum of Womanhood: Reflections on WHM 2023

Let’s be honest. The last few years have not been great if you’re a woman, and especially if you’re a queer woman. Between the overturning of Roe v. Wade to a slew of anti-LGBTQ+ laws (that will definitely have effects outside the LGBTQ+ community), it’s easy to feel like we’re being attacked from all sides.
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Corp Rep
DEI

PRovoke Media Nominates Praytell for 7 SABRE Awards

Spring is here and like sweet baby birds we've hatched a slew of award-nominated campaigns! Showcasing our best work across social, earned, digital, and beyond—we’re excited to share 7 Praytell campaigns that have been nominated for the 2023 SABRE awards.
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PR
Agency Updates

Verification on Twitter and Meta: What Brands Need to Know

Background: At the end of 2022, Twitter launched its Twitter Blue program for individuals, priced at $8 USD per month ($84 USD annually).
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Digital
Tech

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