We’re Helping AllTrails Find the Outside in All of Us

Scaling global PR efforts for the world's largest and most used outdoor platform.


Boasting 55 million users and 400,000 trails world wide, AllTrails needed a global agency to help scale comms programming internationally, starting in the US, UK, and Australia.

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AllTrails - T3 Article
AllTrails - Country Living Article
AllTrails - Body + Soul Article
AllTrails - The Guardian Article
AllTrails - The New Zealand Herald Article
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Our Solution

We launched a global series of immersive experiences, growing from two to eight trips within the year. We built a global newsroom scaling data storytelling and expert commentary (featuring physicians, outdoors, and public lands leaders) with newsjacking (#sotfhiking, anyone?), while activating adventurous brand partnerships including a Global Nature Study.


Since kicking off our global PR program, AllTrails has seen a 43% increase in users. With a focus on building community, trust, and leisure cred, we've landed over 40 live interviews resulting in over 160 articles rich in spokesperson commentary. AllTrails was recently named Apple’s 2023 iPhone App of the Year, delivering global reach and recognition.

AllTrails 5.18B Impressions

330+ Media Placements

5.18B+ Impressions

65+ Media Greets

6,000+ Nature Study Applications


Boldly increasing share of voice and “winning with numbers" amidst a shaky travel climate.
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Championing the IBM spinoff's global launch Down Under in a year long partnership with The Guardian.
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