We helped AllTrails find the outside in all of us.
Boasting 55 million users and 400,000 trails world wide, AllTrails needed a global agency to help scale comms programming internationally, starting in the US, UK, and Australia.
Overview
What if 400,000 trails could feel like one shared invitation?
Our approach
We launched a global series of immersive experiences, growing from two to eight trips within the year. We built a global newsroom scaling data storytelling and expert commentary (featuring physicians, outdoors, and public lands leaders) with newsjacking (#sotfhiking, anyone?), while activating adventurous brand partnerships including a Global Nature Study.
The results
Since kicking off our global PR program, AllTrails has seen a 43% increase in users. With a focus on building community, trust, and leisure cred, we've landed over 40 live interviews resulting in over 160 articles rich in spokesperson commentary. AllTrails was recently named Apple’s 2023 iPhone App of the Year, delivering global reach and recognition.
