Breathing New Life into an Established Hard Cider Brand

Building on Angry Orchard’s strong brand voice, we developed a content-led campaign to bring in new audiences.


The largest hard cider brand was going through an identity crisis with craft ciders chipping away at its market share. The rebellious, breakthrough tone that landed it its initial popularity wasn’t being utilized to its fullest extent and that is where Praytell came in.

Angry Orchard Crisp Apple Hard Cider Beer
Angry Orchard Baked Apple Pie
Three friends chilling in the grass
Spotify Playlist
Angry Orchard Crisp Imperial Hard Cider Beer
Angry Orchard Cinnful Apple
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Our Solution

We established a consumer-first social strategy, refreshed the brand’s ToV, strengthened its social presence, and leaned into a new audience: LDA/Gen Z. With a mix of lifestyle and product photography, influencer, brand partnerships, and trendjacking, we drove relevance with AO’s existing followers and reached new audiences of future brand fanatics.


We met our audience where they were, and the results followed. Since June 2023, Angry Orchard’s organic Instagram impressions have increased by 32%. Instagram engagements have kept pace with a 30% increase, and our audience has grown at a rate of 11%. Our influencer program generated 6.3M+ impressions and 638K+ engagements.

6.3 million impressions

6.3M+ Impressions

638K+ Engagements

638K+ Engagements

6.3M+ Impressions

Tres Agaves

Through integrated social, paid, and influencer strategy, Praytell is helping Tres Agaves break through with cultural tastemakers and beverage connoisseurs.
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We rebuilt Nutanix’s global social strategy and content creation process to more effectively engage and grow their targeted B2B audience.
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