We turned a viral TikTok proposal into a dream bachelorette vacation.
When Gen Z creator Mei Mei's proposal video hit 20M+ views, she joked online about her dream bachelorette party. Expecting interest from sunscreen and bikini brands, she was swept off her feet when Cayman Islands slid into her DMs.
Overview
What if the best way to sell paradise was to slide into someone's DMs?
Our approach
We made the couple’s dream a reality: a 22-person, co-ed bachelor(ette) trip to a luxury boutique hotel with local dining and on-the-water experiences, pulled off despite a hurricane and a global tech outage trying to crash the party.
The results
The couple and their guests (some of whom were influencers themselves!) published content before, during, and after their trip, generating 543+ TikTok and Instagram posts (most of which was added value). Better yet, it required $0 in influencer fees, only comped luxury lodging and a curated itinerary of experiences.
