We convinced overworked Americans that the ultimate day off was a Canadian snow day.
Travel & Tourism
Campaigns
Awareness
Cold weather is winter travel's biggest turn-off, and an always-on WFH culture had Americans forgetting what a real snow day even felt like.
Overview
What if the cure for burnout wasn't a beach, but a blizzard?
Watch now
Our approach
Partnering with Air Canada, we helped stressed-out Americans disconnect from work and reconnect with their inner child, inspiring them to rediscover winter’s magic.
The results
The buzz was undeniable: more than 50 media placements and a staggering 1.6+ billion earned impressions across traditional outlets, social media, and newsletters. Over 126,000 American snow-seekers flocked to our landing page to dream about—and plan—their Canadian adventure, discovering just how magical winter north of the border can be.
50+Placements
1.6B+Impressions
126K+Landing page visits
