We built grandma her own Gran Cave to prove the app keeps every family in the stands.
Sports
Tech & Entertainment
Awareness
Influence
Campaigns
GameChanger streams youth sports to families scattered across states, but its story lived in the sports-tech niche, undercutting just how emotional its real value is for the family members who can't be there every game.
Overview
What if grandparents got the best seat in the house, even when they couldn't make it to the game?
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Our approach
We built the Gran Cave, a plush, tech-loaded living room designed for streaming multiple games in HD, fronted by sports super-grandma Donna Kelce and offered up as the grand prize in a national contest.
The results
The campaign earned 141 placements — 464% above goal — and 3.8B+ impressions in outlets like Architectural Digest and PEOPLE, drove 2,925 contest entries (485% above benchmark), and made the Gran Cave the #1 page on gc.com.
141Placements
464%Above goal
2,925Contest entries
