We positioned Kindred as the UK travel market’s design-led disruptor.
As they approached 150,000 homes globally, Kindred brought in Praytell to introduce their home-swapping model and boost their UK profile among design and budget conscious travelers.
Overview
What if the most design-forward place to stay was somebody else’s house?
Our approach
We activated a press office around major brand moments, pitching spokespeople, members, and homes to top travel, interiors, and lifestyle media. With expert commentary, data-led insights, and trend reactions, member stories became national interviews. A UK event and Gustaf Westman collaboration deepened engagement and secured design-led coverage.
The results
Within 6 months
In six months, we earned 200+ placements and 2.51B+ impressions in the UK alone—from CEO commentary on the BBC, Architectural Digest and Elle Decor, to case studies in Marie Claire, MailOnline, and The Telegraph, plus product news in Sheerluxe. Our Gustaf Westman collab landed in Wallpaper, Vogue Scandinavia, High Snobiety, and Sunday Times Style.
