We took a trip to the Italian Alps to prove Sonos is the ultimate cold-weather companion.
With winter sports and après-ski culture booming, Sonos needed to prove its sound belonged everywhere from the slopes to the fireside, not just the living room.
Overview
What if the best way to sell sound was to let it follow you down a mountain?
Our approach
We curated a luxury trip to the Dolomites, home of the 2026 Winter Olympics, powering every content-worthy moment with Sonos — portable sound on the slopes, immersive audio at the Sonos Chalet, noise-cancelling headphones for the journey — for guests including Summer House's West Wilson and Jesse Solomon, fashion writers Beau Hayhoe and Jake Woolf, YouTuber Alex Costa, and lifestyle influencer Joey Zauzig.
The results
Attendees called it the best brand trip ever, sharing real-time content across platforms. With guests like Summer House's West Wilson and Jesse Solomon, fashion writers Beau Hayhoe and Jake Woolf, YouTuber Alex Costa, and lifestyle influencer Joey Zauzig, Sonos reached new audiences, reinforcing its place in travel, lifestyle, and entertainment.
