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We Took Influencers on the Ultimate Sonos Brand Trip

Praytell invited top influencers to the Dolomites for an immersive Sonos experience, combining adventure, après-ski, and premium sound in an unforgettable winter setting.

Overview

With winter sports and après-ski culture booming, Sonos wanted to showcase its sound as the ideal cold-weather companion. Praytell hosted 6 influencers in Italy where they experienced how Sonos seamlessly enhances every moment—on the slopes, fireside, and beyond.

Sonos speaker in a winter setting
An influencers films himself snowboarding
A Sonos speaker with mountain backdrop
Dolomites view
Sonos headphones with Dolomites landscape
Sonos speaker with ski equipment
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Our Approach

We curated a luxury trip to the Dolomites, home of the 2026 Olympics, offering influencers a chance to explore the best of winter adventure while engaging with Sonos. Sonos powered every content-worthy experience—from portable sound on the slopes to high-quality audio in the scenic Sonos Chalet to travel made enjoyable thanks to noise-cancelling headphones.

Results

Attendees called it the best brand trip ever, sharing real-time content across platforms. With guests like Summer House's West Wilson and Jesse Solomon, fashion writers Beau Hayhoe and Jake Woolf, YouTuber Alex Costa, and lifestyle influencer Joey Zauzig, Sonos reached new audiences, reinforcing its place in travel, lifestyle, and entertainment.

53.7M Earned Impressions

124 Earned Placements

6 Media/Influencers Hosted

100% Positive Sentiment

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TL;DR