Food & Bev
The food and beverage agency for brands hungry for growth.
Our insider approach
The secret sauce? We’re genuine enthusiasts.
Food and beverage runs on ritual: beer and wings on game day, the drive-through stop that makes a road trip a road trip. We don't watch that culture from a distance. We live it.
Our approach starts simple: we try your product. At home, in-store, on the go—because that's how you learn what it actually does in someone's life. From there, we make sure your brand doesn't just compete, but becomes the main course of the conversation.
See what’s on the menu.
Earned media strategy and execution
Custom PR roadmaps designed to secure high-impact placements across national lifestyle, culinary, and news outlets.
Press material development, media relations
Compelling brand narratives and press kits that turn editor relationships into consistent media wins.
Trend-to-earned opportunity-spotting
Weekly synthesis of food, beverage, and retail trade news to identify ownable whitespace for your brand.
Mailer and sample fulfillment
End-to-end logistics for creative influencer and editor sampling programs that put your product in the hands of key tastemakers.
Executive positioning and thought leadership
Strategic profiling and trade publication outreach to establish your leadership as visionaries in the food and bev landscape.
Tentpole moment creative ideation and execution
High-concept campaign development for product launches and seasonal milestones that dominate the cultural news cycle.
Trade outreach and product award submissions
Proactive management of awards to build industry credibility and authority.
Industry and competitor reporting
Deep-dive analysis of market shifts and competitor share-of-voice to keep your marketing strategy two steps ahead.
Monitoring, measurement, and reporting
Transparent, data-driven tracking of media performance from discovery, to consideration, to conversion—tying earned work to true business impact of every campaign.
Regulated marketing mastery
Regular legal trainings on advertising codes for alcohol and cannabis to push creative boundaries without the brand risk.
Culinary and spirit expertise
Specialized leads with WSET certifications and culinary degrees who forge deep relationships with F&B media.
Access to Praytell Pulse
A direct line to influential media to test creative approaches and angles before you ever go live.
Product reviews
We have relationships with the media and taste-makers whose bite-sized verdicts make audiences crave your product.
Custom PR roadmaps designed to secure high-impact placements across national lifestyle, culinary, and news outlets.
Get a taste of our work
Muscle Milk
We built a fake bodega full of fake protein products to make people appreciate a real one.
Years
Launching Years NA Beer With John Mulaney at the Helm.
Angry Orchard
We cut the nonsense and went extremely back to the basics on 4/1. Only cans.
