Sports & Entertainment
The sports and entertainment communications agency for brands ready to change the game.
Our insider approach
Any brand can be a sports brand
Let's be real: you don’t need to sell sneakers or write a multi-million-dollar check for stadium rights to win over sports fans. The die-hards packing the arena also drive cars, buy groceries, wear makeup, and book flights. Unlike traditional sports agencies that just broker expensive sponsorships, we approach sports strategy from a different vantage point.
We step onto the field with an audience-first, storytelling playbook. We help brands find their lane, navigate the complex ecosystem of rights and regulations, and leverage consumer passions in a deeply ownable way. We don't watch from the luxury box, either—our team consists of former athletes and lifelong fans with boots-on-the-ground experience at every major sporting event in the world, from the Super Bowl to the Olympic Games.
Ready to huddle up? Here’s what you get when you put us in your starting lineup:
Earned media strategy and execution
Custom PR roadmaps designed to secure high-impact placements.
Press material development, media relations
Compelling brand narratives and press kits that turn editor relationships into consistent media wins.
Trend-to-earned opportunity-spotting
Weekly synthesis of news to identify ownable whitespace for your brand.
Mailer and sample fulfillment
End-to-end logistics for creative influencer and editor sampling programs that put your product in the hands of key tastemakers.
Executive positioning and thought leadership
Strategic profiling and trade publication outreach to establish your leadership as visionaries in the field.
Tentpole moment creative ideation and execution
High-concept campaign development for product launches and seasonal milestones that dominate the cultural news cycle.
Trade outreach and product award submissions
Proactive management of awards to build industry credibility and authority.
Industry and competitor reporting
Deep-dive analysis of market shifts and competitor share-of-voice to keep your marketing strategy two steps ahead.
Monitoring, measurement, and reporting
Transparent, data-driven tracking of media performance from discovery, to consideration, to conversion—tying earned work to true business impact of every campaign.
Access to Praytell Pulse
A direct line to influential media to test creative approaches and angles before you ever go live.
Product reviews
Putting gear and gadgets to the test with athletes, media and enthusiast reviewers who make claims believable.
Custom PR roadmaps designed to secure high-impact placements across national lifestyle, culinary, and news outlets.
See our greatest plays
U.S. Soccer
What do you wear to host a World Cup?
Dick's Sporting Goods
We turned the holiday hassle of wrapping gifts into a song…and a full-blown cultural moment.
GameChanger
We built grandma her own Gran Cave to prove the app keeps every family in the stands.
