JBL Won Music's Biggest Night

Praytell helped JBL get extra mileage from their GRAMMYs sponsorship with an influencer campaign that won the evening.


For the launch of JBL’s Pulse 5 speaker, we leveraged music's biggest night as an opportunity for our creative partners to spread further awareness, giving audiences a front row seat at the GRAMMYs.

Two stylish men in fashionable suits posing confidently on the red carpet
A Woman standing by a window with a glass in hand and a smile on their face
JBL Lifestyle Pulse 5 Waterproof Portable Bluetooth Speaker
A man striking a pose
Music Concert
A man strikes a confident pose
JBL Pulse 5 Bluetooth Portable Speaker
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Our Solution

Through GRWM and BTS videos, influencers highlighted how the Pulse 5 was the perfect speaker to get them pumped for the GRAMMYs. Our targeted paid media tactics maximized reach, driving our desired audience to and Amazon, using audience lookalikes and retargeting to ensure the most qualified impressions were delivered.


Our four influencers created 119 pieces of content for Instagram and TikTok, which drove 11.5M+ impressions, 1.7M+ engagements and 156K+ clicks to key brand and retailer landing pages.

+11.5M Impressions

+1.7M Engagements

+156K Link Clicks

119 Pieces of Content

11.5M+ Impressions

1.7M+ Engagements

156K+ Link Clicks

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