Papertarian—It's A Lifestyle!

We drove buzz around the new Papertarian campaign, a series of creative content featuring Retta Sirleaf.


Praytell was tasked with encouraging consumers to incorporate paper product use and proper recycling practices into their everyday routines—showcasing that these small, everyday choices have the ability to create a hugely positive impact on the environment.

Recycle & Non Recycle
Lady Recycling Paper Box
Paper Box Small House
Paper and Packaging Influencer
Papertarian Meaning
Paper packaging
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Our Solution

Over the course of a 6 month campaign, we partnered with 11 lifestyle and sustainability influencers to create engaging content on Instagram and TikTok.  Content leaned into both humor and edutainment, building awareness around the new campaign while also educating audiences on easy to implement paper product swaps and recycling habits.


Our influencers developed 70 pieces of content across multiple platforms, driving 332K+ organic impressions and 15.7K engagements, with audiences being encouraged to click through to the Papertarian campaign landing page.

15.7k engagements

15K+ Organic Influencer Engagements

332K+ Organic Influencer Impressions

70 Pieces of Content

332K Impressions

15.7K Engagements


Praytell helped JBL get extra mileage from their GRAMMYs sponsorship with an influencer campaign that won the evening.
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Clairol x Daisy Jones & The Six

We partnered with four influencers to create buzz around the TV series, Daisy Jones & The Six, by bringing bold hair colors to the masses.
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