Beauty, Style & Wellness
The beauty, style, & wellness agency for brands ready for a glow-up.
Our insider approach
Where consumer brands become conversation starters.
Think of us as your brand’s glam squad with a strategic edge. We operate at the intersection of consumer instinct and category expertise. Because we are your audience. We know what it takes for a launch to earn a permanent spot in the routine, not just a moment on the vanity.
Our approach is completely hands-on. We live it by swiping swatches, testing viral sensations, and hosting office manicures to understand exactly how your brand fits into culture. Then, we lab it by geeking out behind the curtain with your formulation teams, turning raw insights into the kind of science-backed stories that serve, stick, and build lifelong brand loyalty.
Ready to turn heads? Here’s what you get when you kick your feet up with us:
Earned media strategy and execution
Custom PR roadmaps designed to secure high-impact placements.
Press material development, media relations
Compelling brand narratives and press kits that turn editor relationships into consistent media wins.
Trend-to-earned opportunity-spotting
Weekly synthesis of news to identify ownable whitespace for your brand.
Mailer and sample fulfillment
End-to-end logistics for creative influencer and editor sampling programs that put your product in the hands of key tastemakers.
Executive positioning and thought leadership
Strategic profiling and trade publication outreach to establish your leadership as visionaries in the field.
Tentpole moment creative ideation and execution
High-concept campaign development for product launches and seasonal milestones that dominate the cultural news cycle.
Trade outreach and product award submissions
Proactive management of awards to build industry credibility and authority.
Industry and competitor reporting
Deep-dive analysis of market shifts and competitor share-of-voice to keep your marketing strategy two steps ahead.
Monitoring, measurement, and reporting
Transparent, data-driven tracking of media performance from discovery, to consideration, to conversion—tying earned work to true business impact of every campaign.
Access to Praytell Pulse
A direct line to influential media to test creative approaches and angles before you ever go live.
Product reviews
Securing hands-on testing and honest testimonials from the beauty editors and creators whose word actually moves product off the shelf.
Custom PR roadmaps designed to secure high-impact placements across national lifestyle, culinary, and news outlets.
See our latest transformations
OPI
We got Gen Z to test-drive OPI's fastest-drying polish with a plate of Wingstop wings.
Stanley 1913
We launched Stanley 1913's second Lionel Messi collaboration on a global stage.
HABRI
We asked pet lovers armed with science (and love) to change a pet skeptic’s mind.
