Celebrating a Global Legacy Alongside Lionel Messi

We launched Stanley 1913's second collaboration with global soccer icon, Lionel Messi, featuring an integrated strategy that connected our news to culture.

Overview

By doubling down on cultural relevance, global impact, and sustained buzz, our team orchestrated a cross-market campaign to launch Stanley 1913's Striker Blue collection that was designed to deliver both scale and resonance.

Our Approach

We implemented a communications strategy that fused earned media, earned influencer engagement, and experiential. Specifically, we orchestrated a media experience at the NY Red Bulls vs. Inter Miami match, a premium seeding program, a retail takeover with DICK’S Sporting Goods, and a robust global media relations push.

Results

Our integrated approach delivered results that outpaced goals and showcased the collaboration’s cultural cachet—from earned stories in top-tier outlets, to connections made with influential tastemakers and earned social posts to extend organic reach. This campaign not only sustained the energy of the launch moment but expanded it, cementing Stanley 1913 as a lifestyle icon in global sport and culture.

Under Armour

Twenty years after “Protect This House” became part of sports culture, we refreshed its meaning for today's athletes with help from Stephen Curry and Kelsey Plum.

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