We launched Stanley 1913's second Lionel Messi collaboration on a global stage.
Stanley 1913 needed its Striker Blue collection with Messi to land with scale and cultural resonance, not just another celebrity collab.
Overview
What if a product drop could move like a soccer superstar — fast, global, impossible to ignore?
Our approach
We fused earned media, influencer seeding, and experiential moments from a media activation at the NY Red Bulls vs. Inter Miami match to a retail takeover with DICK'S Sporting Goods and a premium seeding program — into one global push.
The results
Our integrated approach delivered results that outpaced goals and showcased the collaboration’s cultural cachet—from earned stories in top-tier outlets, to connections made with influential tastemakers and earned social posts to extend organic reach. This campaign not only sustained the energy of the launch moment but expanded it, cementing Stanley 1913 as a lifestyle icon in global sport and culture.
