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Expertise

LIFESTYLE

Steve Lacy - American singer-songwriter and guitarist
OPI manicure
Meati whole-cut meat alternatives
Steve Lacy With People Pleaser Stratocaster
Meati Foods
OPI Wingstop collab
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A Lifestyle Public Relations Agency That Understands Life and Style

Every day, your audience makes a thousand choices that define their lifestyle. We’re experts at making your brand stand out and become one of those choices.

OPI Wingstop collab

Our Lifestyle PR Approach

Right now, your audience is out there doing their darndest to live their best life. We use industry savvy and wild creativity to amplify the ways your brand can help them achieve that lofty goal.

  • Earned media strategy development and execution
  • Press material development and media relations
  • Trend-to-earned opportunity-spotting
  • Tentpole moment creative ideation and execution
  • Executive positioning and thought leadership
  • Trade outreach and product award submissions
  • Mailer and sample fulfillment
  • Industry and competitor reporting
  • Monitoring, measurement, and reporting

Steve Lacy’s New Signature Fender Stratocaster
David Chang Meati foods

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Pillar 2

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Pillar 3

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OPI

Fast manis, hot wings, and zero smudges. We nailed the launch.
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Fender

We launched Fender’s latest Artist Signature guitar in partnership with Grammy-nominated R&B innovator, Steve Lacy, aptly named the “Steve Lacy People Pleaser Stratocaster.”
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Media Impressions - Fender Campaign
Media Impressions - Fender Campaign

Meati

With a phased launch, we helped Meati break through in an exceedingly crowded alt-meat space to attract new consumers, investors, and celebrity partners.
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National Sellout - Meati Campaign
National Sellout - Meati Campaign
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