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Expertise

LIFESTYLE

Stephen Curry
Steve Lacy - American singer-songwriter and guitarist
Meati whole-cut meat alternatives
Kelsey Plum
Steve Lacy With People Pleaser Stratocaster
Meati Foods
Aliyah Boston
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A Lifestyle Public Relations Agency That Understands Life and Style

Every day, your audience makes a thousand choices that define their lifestyle. We’re experts at making your brand stand out and become one of those choices.

Under Armour Protect This House

Our Lifestyle PR Approach

Right now, your audience is out there doing their darndest to live their best life. We use industry savvy and wild creativity to amplify the ways your brand can help them achieve that lofty goal.

  • Earned media strategy development and execution
  • Press material development and media relations
  • Trend-to-earned opportunity-spotting
  • Tentpole moment creative ideation and execution
  • Executive positioning and thought leadership
  • Trade outreach and product award submissions
  • Mailer and sample fulfillment
  • Industry and competitor reporting
  • Monitoring, measurement, and reporting

Steve Lacy’s New Signature Fender Stratocaster
David Chang Meati foods

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Fender

We launched Fender’s latest Artist Signature guitar in partnership with Grammy-nominated R&B innovator, Steve Lacy, aptly named the “Steve Lacy People Pleaser Stratocaster.”
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Meati

With a phased launch, we helped Meati break through in an exceedingly crowded alt-meat space to attract new consumers, investors, and celebrity partners.
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Under Armour

Twenty years after “Protect This House” became part of sports culture, we refreshed its meaning for today's athletes with help from Stephen Curry and Kelsey Plum.
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