Tech & Smart Living
The tech and smart living marketing agency for brands ready to step into the spotlight.
Our insider approach
Time to change the channel on traditional PR.
The best stories today don't stay in one lane. They move across platforms, creators, and communities. Most agencies still default to the one-off announcement; we build real-time narratives that show up wherever your audience already is.
We can do that because we live in your world—we listen to albums on the speakers you sell, watch series on the screens you release, and tap through your apps every day. That's why we pressure-test every story before it leaves the building: not just what it is, but why it matters now, who it's for, and where it naturally lives.
Turn up the volume with us.
Earned media strategy and execution
Custom PR roadmaps designed to secure high-impact placements.
Press material development, media relations
Compelling brand narratives and press kits that turn editor relationships into consistent media wins.
Trend-to-earned opportunity-spotting
Weekly synthesis of news to identify ownable whitespace for your brand.
Mailer and sample fulfillment
End-to-end logistics for creative influencer and editor sampling programs that put your product in the hands of key tastemakers.
Executive positioning and thought leadership
Strategic profiling and trade publication outreach to establish your leadership as visionaries in the field.
Tentpole moment creative ideation and execution
High-concept campaign development for product launches and seasonal milestones that dominate the cultural news cycle.
Trade outreach and product award submissions
Proactive management of awards to build industry credibility and authority.
Industry and competitor reporting
Deep-dive analysis of market shifts and competitor share-of-voice to keep your marketing strategy two steps ahead.
Monitoring, measurement, and reporting
Transparent, data-driven tracking of media performance from discovery, to consideration, to conversion—tying earned work to true business impact of every campaign.
Access to Praytell Pulse
A direct line to influential media to test creative approaches and angles before you ever go live.
Product reviews
Landing your product in the hands (and labs) of the tech reviewers and lifestyle press whose deep-dive testing builds genuine consumer trust.
Custom PR roadmaps designed to secure high-impact placements across national lifestyle, culinary, and news outlets.
See our greatest hits
Sonos
We took a trip to the Italian Alps to prove Sonos is the ultimate cold-weather companion.
Fender
We turned Fender's Steve Lacy signature Stratocaster launch into major cultural moment.
GameChanger
We built grandma her own Gran Cave to prove the app keeps every family in the stands.
