NEW YORK, NY — November 10, 2025 — Praytell, the award-winning creative communications agency, today announced the promotion of Katelyn Driscoll to President. Since joining Praytell in 2018, Driscoll has been a driving force behind the agency’s integrated communications model, business growth and culture of creativity.
Driscoll joined Praytell to lead the Anheuser-Busch craft portfolio, where her focus on process and people helped set new standards for integrated work. In 2020, she launched Praytell’s first-ever practice group, managing a portfolio of clients within beauty, health, and wellness — introducing a new model for specialization and sustainable growth during one of the industry’s most challenging moments.
As Praytell evolved, Driscoll helped shape its practice group structure, empowering new leaders and creating space for focused expertise across Consumer, Imbibe & Dine, Sports & Entertainment, Travel & Tourism and Technology.
A proven growth driver with an instinct for big ideas and meaningful partnerships, Driscoll has helped usher in marquee accounts. She also guided the continued evolution of Praytell’s integrated operating model, strengthening collaboration across PR, influencer, and social to deliver smarter, more connected work.
“Katelyn is the rare leader who pairs vision with execution — she makes you believe anything is possible and then builds the plan to make it happen,” said Beth Cleveland, CEO of Praytell. “Her imprint on Praytell is undeniable, from building practices that empowered our teams to transforming how we work at scale. She’s a trusted leader, a respected industry voice, and a driving force in our future.”
Prior to Praytell, Driscoll held in-house and agency roles across beauty and CPG, including MAKE UP FOR EVER and Citizen Relations, where she built a foundation in brand storytelling, talent relations, and integrated media. Those experiences, paired with her entrepreneurial spirit, have shaped her as a leader who builds teams that are inventive and resilient.
I came to Praytell to pursue the promise of building something different and found a place that rewards ambition, embraces humor, and never loses sight of the fun in what we do. Over the past seven years, I’ve had a front-row seat to the agency’s evolution, and I truly believe Praytell is in its prime. From the team members who’ve been here since the beginning to the incredible talent we’ve welcomed along the way, Praytell is full of inspiring thinkers and doers. I’m energized to continue pushing what’s possible and to lead Praytell forward in partnership with Beth and our exceptional team.
As President, Driscoll will oversee Praytell’s client portfolio, growth strategy and talent development, ensuring the agency continues to lead with creativity, hustle and heart.
Outside the office, she finds grounding and inspiration in her husband, two children, and a close circle of family and friends. Though she now calls New York home, she’ll be the first to tell you she is a Pittsburgh gal at heart.
About Praytell
Praytell is a creative communications agency that drives influence taking a remixed approach to earning attention across channels and platforms. We blend tried-and-true tactics with what’s new and next to craft unexpected, culturally-inspired campaigns that influence audiences, shape opinions and spark conversation. Praytell’s Creative That Earns Methodology earns real attention with real impact for leading brands like Sonos, Destination Canada, Propel, Trident, Mentos and Clairol. Learn more at praytellagency.com.
MEDIA CONTACT
Jeannie Evanchan
jeannie@praytellagency.com
