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What experts are saying about the move to emerging media

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Three AAPI Founded Brands Keeping it Real for the Community

The past year has been notably difficult for everyone, but a 169% surge in hate crimes against the AAPI community has made this month all the more crucial in celebrating and appreciating our rich and diverse cultural achievements and presence in the states.
DEI

Compañeros’ Hot Take on Cinco de Mayo: What You and Every Brand Should Know

Cinco de Mayo is this week, which means some are bringing out their colorful straw sombreros and prepping the margarita mixes for happy hour. But for Mexican Americans living in the US, the holiday means so much more and nothing at all—at the same time.
DEI

How Apple’s iOS 14 Update Is Impacting Facebook Marketing

In September of last year Apple rolled out it’s latest software update, iOS 14. Along with its many new features, the update announced the forthcoming implementation of additional security enhancements requiring all apps to show users a prompt asking for permission for the app to track them outside of the platform.

Women’s History Month: The Moms of Praytell Share Their Advice

It’s Women’s History Month and who better to share a bit of wisdom than the moms of Praytell? Earlier this month, we sat down with a panel of moms from across the agency to learn how they have been navigating working from home, childcare and a pandemic over the past year. Their unfiltered takes on motherhood in today’s world shed a new kind of light on the unique challenges and triumphs experienced by this inspiring group of women.
DEI

What International Women’s Day Means to Us—After a Year Like No Other

Today is International Women’s Day—a celebration of the accomplishments of women throughout history and an opportunity to look towards a more equitable future for all. After a year like no other, marked by a devastating pandemic, horrific (yet all-too-familiar) violence against Black Americans and the subsequent calls for justice, a contentious election, and a literal insurrection...the nuances of women’s varied experiences and ever-evolving needs ring especially true.
DEI

Looking Beyond February: Fireside Chat with Writer and Entrepreneur Jonathan Jackson

February may be over, but the celebration of Black History and culture continues on.
DEI

Anti-Asian Violence is on the Rise. 5 Ways to Show Solidarity With Asian American Coworkers

America has a long history of scapegoating its Asian citizens, but Covid-19 has sparked a new wave of discrimination and violence against Asian American and Pacific Islander (AAPI) communities. Earlier in the pandemic, misinformation and xenophonic rhetoric from the Trump administration caused an increase in anti-Asian bias, and in recent weeks, an uptick in violent attacks has caught media attention.
Corp Rep

Start With These FAQs to Normalize Pronoun Sharing in the Workplace

By now, you may be familiar with pronouns as they relate to critical ongoing conversations about gender identity and expression. You may even be used to sharing your pronouns with others, and your employer may have even suggested ways to share them in the workplace. This is a great step, but it’s likely employees could first use a bit more upfront education around why this is becoming the new standard
DEI

Black History Month — Inclusive Media Practices Are a Step Towards Inclusive Journalism

As an agency, we’re committed to being inclusive in all areas of disciplines and workstreams. This means including journalists of color and media outlets dedicated to marginalized communities when building out media lists, media materials, or selecting media for press mailers.
DEI

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