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Social media marketing has long been an essential part of brand communications. But in a world where social media trends and platforms are changing every second—what does success on social look like today?

On Sunday, July 23, Musk announced that the classic blue bird logo would be sunsetted and replaced with a new, stylized ‘X’ moniker. This change was just the beginning, as Musk shared, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”

Meta has launched Threads, a new app allowing users to draft posts up to 500 characters long that include links, photos, and short videos up to five minutes in length. The new Meta-owned social platform is making it clear that it’s looking to be the official Twitter replacement, exhibiting incredibly similar functionalities as Elon Musk’s recent investment.

The past year has been a game-changer for digital advertising spend, with more brands shifting their budgets toward online platforms. The trend isn’t showing signs of slowing, with Insider Intelligence forecasting that digital advertising will reach $438 billion in 2027—an 87% increase above 2022.

June is Immigrant Heritage Month—a time to celebrate the rich diversity and invaluable contributions of immigrants to the United States. It’s an opportunity for brands to expand their perspective, and make sure they’re speaking to all the audiences who matter to their business.

Yesterday, on May 16, the Praytell AI Team tuned in to the Senate committee hearing where OpenAI's Sam Altman testified about AI tools, their potential impact, and the need for regulation. The discussion primarily focused on understanding the tools and assessing the challenges of regulation.

Ed-tech company Chegg saw its stock downgraded by 49% after an earnings call that exposed its vulnerability to AI disruption.

Leaps in AI technology are taking center stage in the creative sector—and across every industry we collaborate with. The sheer volume of diverse and often conflicting perspectives on AI can make just staying informed feel downright Sisyphean. Faced with such hype, uncertainty, and complex legal and ethical dilemmas, it can be tempting simply to brace for impact.

Let’s be honest. The last few years have not been great if you’re a woman, and especially if you’re a queer woman. Between the overturning of Roe v. Wade to a slew of anti-LGBTQ+ laws (that will definitely have effects outside the LGBTQ+ community), it’s easy to feel like we’re being attacked from all sides.