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When it comes to tech PR, consumer brands have long evolved beyond the predictable cycle of product launches, press releases, and media tours. They're chasing big creative plays that spark emotional connection with consumers. For B2B tech brands, however, it can feel like the ingenuity and creativity of consumer peers is off limits. But that’s just not the case.

Lately, it seems like everyone’s heads are in the stars. Astrology has so swiftly entered the cultural zeitgeist, even outlets like the Wall Street Journal haven’t been able to ignore it. And of course, brands are jumping on the bandwagon too: there's a growing craze for marketing campaigns that coincide with the movement of the stars.

Despite this, AANHPI representation is still slim, across all forms of media. Movies like Everything Everywhere All at Once, and Turning Red were still considered “surprise hits” by mainstream media (and even drew some unearned and unfair hate). It seems like the AANHPI demographic is still largely going ignored; for brands, that means ignoring a whole audience with significant influence on consumer trends and culture.

From Tik Tok skincare trends to guided meditation apps, wellness and lifestyle brands are driving the conversation around self-care, work-life balance, and well-being in all its forms. As more consumers put their paychecks toward caring for their health, our Wellness PR and Creative Practice is helping wellness brands check in with customers who may need to check in with themselves.

We don’t know about you, but we at Praytell are feeling the wanderlust. Give us a polaroid camera, a pair of Birks and we’ll be on our way. Meanwhile, Praytell’s Travel PR and creative practice is busy helping travel brands reconnect with thousands of people just like us. Folks who are lusting after the beach, the mountains…even a serene little pond—as well as those who’ve forgotten the magic of adventures big and small.

As Regional Mexican singer, Chalino Sánchez, put it… Ya se fueron las nieves de enero, Y llegaron las flores de Mayo. Or, the January snows are gone and the flowers of May arrived. And with them, another Cinco de Mayo.

International Women’s Day (IWD) connects women from every background – amplifying their voices to demand change, exhale frustrations and celebrate triumphs. IWD and Women’s History Month offer a unique chance to honor the often unsung contributions of women throughout history, as well as reflect on how we must continue to uplift all women in today’s society.

Tune into any of this year’s Super Bowl ads, and it’s clear that brands are here to make us laugh again. Gone are the earnest and heartfelt montages of 2021, abandoned in favor of absurdist humor, big time celeb collabs and clever culture cues.

I remember when I started wearing a mask during the pandemic.It was late March 2020, and as a socially-minded person, I was an early adopter of the mask. It was a pretty obvious decision for me – raised by a Japanese mother, “wearing a mask because you’re sick” was normal. But I soon realized this was the complete opposite in the States.