Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

As an agency of music lovers (shout out to our office DJs), we couldn’t let this one pass without some fanfare. We’re honored to announce that Praytell has been named Sonos’ new Global AOR. After a competitive search, Sonos hired Praytell for its creativity, approach to culture and lifestyle PR, as well as consumer tech prowess.

The U.S. Travel Association and Tourism Economics are forecasting a near-return to pre-pandemic visitor levels. Tourism Economics delivered more good news for the hard-hit industry: they predict travel demand will continue to grow in 2023, in spite of a mild recession. This would mark the first time the industry has not seen a decline during an economic downturn.

Since we last touched on where all things Twitter stand, we’ve seen several new developments. And while we hoped for things to gradually become smoother—we’re wishful thinkers here—the chaos surrounding Twitter and its newfound ownership continues to ensue.

First, what is CultureCon? In the words of Praytell’s very own, CultureCon is one of the greatest showcases of the Black cultural capital that drives our media, lifestyle, fashion and thought leadership. It’s a safe space for creatives of color to network and share their stories, featuring panels from household names, and experiences from brand innovators at the forefront of trends.

It’s official, Gen Z has entered the workforce (as a Gen Z myself, I can assure you this is true). Some traditionalists lament this young class of digital natives shaking up corporate culture. But the workplace overhaul sparked by this generation comes as a result of a tumultuous upbringing. Especially over the past two years.

Tis the season of holiday shopping. (Cue images of you strutting down the street with cute shopping bags in hand.) Or, more accurately, cozied up at home scrolling through your favorite social apps. Social commerce is set to be an influential platform for holiday shopping this year. And TikTok is emerging as the new social commerce platform to watch.

As we come to the end of Hispanic Heritage Month, many brands have once again used the celebration to showcase their efforts around diversity, equity and inclusion. Some may already be moving on to the next media conversation or marketing campaign. However, success in the Hispanic media market depends on building year-round relationships with reporters, producers, and audiences.

Consumer preference for inclusive brands has been well documented in recent years, putting inclusive marketing at the top of the agenda. Brands are ever more focused on representing a diverse cast of talent in their influencer campaigns. But what happens behind the scenes is just as important to building an inclusive influencer marketing strategy.

If you work in any kind of comms or marketing role, you’ve definitely been in a brainstorm about how your brand can vibe with Gen Z. PR and Marketing trades are full of articles about what Gen Z loves, and how to get their attention. Sometimes it seems we’re set on turning an entire generation into a single memoji (TikTok using, skater pants wearing…) We make generalizations about a population of millions, often without thinking about, or speaking with, the diverse individuals that comprise it.