Supercharging Industry Notoriety With Auto Insights

By building relationships across verticals, we connected Hagerty to culture and established its role as the go-to source for classic car intel.

Overview

Classic car insurance company Hagerty tasked us with increasing its cultural relevance and positioning the brand as a thought leader beyond the auto trade industry.

Our Approach

Leveraging Hagerty's wide breadth of automotive knowledge and data, we took a multi-pronged approach that included data storytelling, industry POVs, personal perspectives, award submissions, and timely trend commentary to help the brand achieve cultural relevance, assert expertise, and raise stakeholder voices across industries + media verticals.

Results

By establishing Hagerty as a source of endless car fodder, we were able to push the boundaries and extend the brand beyond auto trades to luxury, lifestyle, business, national, and consumer publications like CNN, Barron's, Axios, Conde Nast Traveler, Maxim, and more.