Positioning Wayfair As a Powerhouse of Retail Insight

We established Wayfair’s leaders as key voices in retail and finance through high-impact earned media and speaking engagements.

Overview

In a competitive retail landscape, we aimed to elevate Wayfair’s C-suite as thought leaders on innovation, operations, and finance. By aligning with industry trends, we amplified the voices of CFO Kate Gulliver and President Jon Blotner across top-tier media and stages.

Our Approach

We built a proactive media engine anchored in thought leadership. Storylines spanned retail strategy, consumer behavior, and financial resilience. By securing features in outlets like Fortune, Fast Company, CFO Brew, and Modern Retail—and high-impact stages such as Shoptalk—we positioned Wayfair execs as expert voices shaping the future of retail.

Results

Coverage across CFO Brew, CFO.com, and Women in Retail showcased Kate Gulliver’s leadership and insight, while Fortune highlighted Jon Blotner’s operational foresight and leadership qualities. Speaking slots at Future Stores, Shoptalk, and eTail reinforced Wayfair’s credibility and ongoing leadership in innovation and customer experience.