We helped KAYAK take off in Australia.
KAYAK, the world’s leading travel search engine, engaged Praytell as its Australian PR agency mid-pandemic with the goal of driving brand awareness and building trust. Despite its global scale, the brand was yet to take off amongst Australian travellers.
Overview
What if the best travel story was already sitting in the search data?
Our approach
Activating in a time of travel uncertainty, we launched the “Travel Check In" data program, providing fast and factual travel insights to key media. We tracked KAYAK search and price data to spot travel trends before anyone else, pairing hard numbers with expert commentary and timely cultural relevance to deliver breakthrough news moments every week.
The results
We continue to optimise the program, doubling annual coverage results in 2023 (up 124% by Q3). Over half (62%) were in tier one media outlets, and 59% included commentary from KAYAK’s key spokespeople—driving a significant uptick in share of voice. And that's before we bolstered the “TCI" with creative campaigns, delivering hundreds of additional hits.
