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Turning a LTO Menu Into a Cultural Moment

We harnessed Y2K nostalgia and influencer power to drive cultural relevance, earned media, social engagement, and in-restaurant traffic.

Overview

P.F. Chang’s collaborated with Disney for the Freakier Friday film, introducing a limited-time “Freakier Flavors” menu. With a lean budget, we needed to maximize impact through elevated earned tactics that would drive awareness and in-restaurant traffic.

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Our Approach

We positioned P.F. Chang’s as a culturally fluent brand by tapping into Y2K nostalgia and the film’s multi-generational appeal in earned storytelling. We hosted influencer events in NYC and LA featuring dinner and a movie, decorated restaurants with Y2K photo ops, and gifted lettuce wrap blankets during the private movie screening.

Canada’s winter wonderland
winter magic

Results

We launched with an exclusive in PureWow to set the coverage tone, supported by embargoed outreach, wide tastings and gift card seeding to all relevant media.  Both events reached 100% attendance, with influencers capturing content all night, including livestreaming on Twitch and YouTube.

187 Placements

1.32B Impressions

104 Total Event Attendees

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TL;DR