Turning Search Data Into Trending Storytelling

We helped Semrush leverage its large bank of data to strategically insert the brand into trending news stories that resonate with media and differentiate Semrush from competitors.

Overview

Semrush is the go-to B2B marketing platform for managing online visibility and accelerating digital growth, with deep data across search trends, web traffic, AI and LLM search, and more. With a comprehensive datahouse, Semrush wanted to elevate the brand and jump on trending news stories for media to showcase its power to key B2B marketers.

Our Approach

We built an always-on engine, with a business news monitoring program to uncover new conversations and trends. We then leveraged Semrush’s data to conduct immediate media outreach, offering Semrush as a tool for coverage. Not only were we able to land quick-turn coverage, but we also built valuable new relationships with media who continually leverage Semrush for reporting.

Results

We earned top tier, emerging, and trade coverage across priority outlets, including CNET, Bloomberg, Business Insider, Morning Brew, and Ad Age, reaching Semrush’s key marketing and enterprise audiences.

10+ Stories in 3 Months

86M Earned Impressions

5+ New Relationships Built With Key Media

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