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We Showed the World How Speakers Can Bring Max Emotion

We helped launch Sonos' most innovative products to date with a whirlwind of global press and key message breakthrough.

Overview

Sonos was set to debut its biggest product news in years. We were tasked to create a global and North American regional based strategy to not only tell—but show Sonos’ innovation and connection to music culture with the goal of inspiring “max emotion through sound."

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Sonos The Verge News Article
Sonos Fast Company News Article
Sonos RollingStone News Article
Sonos billboard News Article
Sonos Men's Journal News Article
Sonos Wired News Article
Sonos GQ Recommends News Article
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Our Solution

We launched two new speakers through a unified approach with PR, influencer, and social by:

- Hosting a global press trip

- Reconnecting Sonos to music culture

- Creating robust product innovation narratives

- Fostering deep, engaged media relationships

- Reinforcing industry leadership in sustainability

Results

The launch campaign produced nearly 3,000 stories with 92% message pull through within all earned coverage.

We held over 20 events across 18 countries hosting over 480+ media and 60+ influencers combined.

In addition to our in-person events, we held over 65 virtual briefings to priority media who were unable to join IRL.

17B Impressions

3,000 Stories

480+ Media and 60+ Influencers Hosted

3,000 Stories

17B Impressions

20 Events

480+ Media and 60+ Influencers Hosted

65 Virtual Briefings

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TL;DR