Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

Hispanic Heritage Month honors the contributions of Hispanic Americans in the U.S. It’s an opportunity for us to further educate ourselves and others on where we came from and where we are today. The kickoff of the month (September 15) is significant as it’s the anniversary of independence for Latin American countries including Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua, with September 16 marking the celebration of independence for Mexico, and September 18 for Chile. It is a celebration that began in 1968 and has evolved ever since.

It’s no secret the pandemic has impacted our lives in countless ways, including many of the best practices we’ve leveraged as PR professionals for years. Good news, some of the changes haven’t been all that bad. Case in point: media tours. We used to spend days running around a city stressing about travel time between meetings, barely eating and preparing our spokesperson for their 10th meeting of the day when both of us were cross-eyed.

Travis Scott is the “hypest” person alive. Embarrassing adjective! Advertisers, like artists and actors, cannot be deterred by embarrassment; often, they are best served by doubling down on it.

As an agency, we believe we have a unique opportunity to put our voices, skillsets and resources behind initiatives that work towards the common good—and voter turnout and access is one of those issues.

This year, our pro bono initiative Passion Project has evolved to make our services more accessible and expansive in impact. At the peak of the global pandemic, we took it virtual to offer help to those in need while staying safe at home. Not long after, as the Black Lives Matter movement gained nationwide awareness, we expanded our services to nonprofits working to fight systemic injustice. In addition to professional services or outside volunteer hours, we’ve introduced a new VOICE category to encourage the many facets of community activism, whether it’s attending protests, signing petitions, or writing emails to government officials.

Instagram is no stranger to adding features that look very similar to competitive platforms, and Reels is just the latest example. But can Reels take on TikTok, an influencer and Gen Z darling, during a vulnerable time when tumultuous politics bring the platform’s future into question? Let’s dig in…

To say the last few months have been stressful is an understatement. Wondering how to keep yourself sane with a few months of quarantine already under your belt? Our resident wellness expert*, Kristle, has offered up some tips and tricks to manage stress without the therapy copay.

As the world continues to develop innovative ways to make life feel “normal” in the midst of a global pandemic, one standout solution has cemented itself in the R&B and Hip-Hop communities with record-breaking (organic) numbers. Verzuz is a product of mega-producers Timbaland and Swizz Beats looking to find a way to bring back the live rap battles that birthed modern rap.

Representation matters. It’s that simple. And at Praytell, while our people are much more than numbers, we understand the importance of sharing our diversity data publicly. Transparency is critical to enforcing accountability in the fight to advance racial and gender equity with the urgency it deserves.