The Blog

Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

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From Brainstorms to Breakthroughs: 10 Ways to Think More Creatively in PR

Our experts share top tips for fostering creative thinking in PR to help brands break through the noise. Discover how to truly stand out—start creating now!

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Six Steps Toward Manifesting Mental Wellness

Self-care begins with nurturing sound mental health, and sustaining mental health can be challenging in our multi-sensory existence. In celebration of Black History Month, we wanted to share a few ideas, practices, and resources contributing to mental health and wellness in the Black community and beyond, in hopes these spark inspiration and vigor as you move forward in your mental wellness journey.
DEI

Black History Month — Reclaiming Our Time

What began in 1926 as “Negro History Week,” Black History Month has evolved as a time to celebrate and recognize the central role of Blacks in U.S. history. This February, it continues to evolve, as BEACON is reclaiming this time and choosing to focus on Joy.
DEI

Camp Praytell 2020: How to Design a Meaningful Virtual Company Event

Our annual retreat Camp Praytell has become somewhat of a spring break for the Praytell crew. Starting six years ago at a retreat into the Catskills to get offline and hang out, growing from 20 people to 50 to 150 with our Camps following suit—from a tiny house to a lodge to last year’s full resort with a bouncy castle party...always with the intention of celebrating our team of people. (And hardcore hanging out together in the woods for a few days.)

How Brands Can Be Successful on Twitch in 2021

Twitch, Amazon's live-streaming giant that they purchased in 2014, is a platform primarily for users to consume gaming-related and adjacent content. Creators typically interact with their fans while simultaneously playing video games and tend to cultivate a loyal following due to the intimacy of their interaction with each other.
Tech

How to Build Black History Month Campaigns That Truly Honor Black Communities

Two cultural moments of recognition are fast approaching: Dr. Martin Luther King, Jr. Day (January 18) and Black History Month (February). With the stakes high this year, we’ve developed a POV to help guide you through plans around brand participation — and most importantly, to help counsel on what meets the mark, and what doesn’t.

The Easiest Mac and Cheese, Blavity, and Hot Cranberry Surprise: A BEACON Holiday Guide

2020 has brought a roller coaster of emotions and events. From the global pandemic to polarizing politics, it can be hard to maintain a sense of happiness. Here at Praytell, BEACON has been a haven for Black employees to laugh, cry, and uplift one another both personally and professionally.

How Employers Can Communicate with Empathy Post-Election

Election weeks are stressful — simple as that. With stress over the future of the country, coupled with employees working overtime to create contingency plans for however the election goes, it’s easy for internal communications to get lost in the mix. Given the deeply personal nature of this election for many people and the fact that the results of the presidential race could be inconclusive for a while, this week is sure to take a toll on employees.
DEI

Inside Praytellian’s Home Offices: A Virtual Tour

Remember “MTV Cribs”? Celebrities would show off their luxurious homes, fancy cars and gold plated toilets. When our in-house work from home expert Jeannie Evanchan asked employees to share their favorite office spaces for an internal training, she was blown away by just how pretty (and inventive) they are—think “Cribs,” but with one-hundredth the budget!

From Absolut to the Lettuce Bacon Guac Tomato Sandwich.

Targeting a market with an estimated $917 billion buying power seems like an obvious business move today, but marketing to the LGBTQ+ community used to be a severe gamble. Just like the movement for equality has evolved, so have marketing efforts. These evolutions coincide with three major stages of the LGBTQ+ movement.

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