Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

Today is International Women’s Day—a celebration of the accomplishments of women throughout history and an opportunity to look towards a more equitable future for all. After a year like no other, marked by a devastating pandemic, horrific (yet all-too-familiar) violence against Black Americans and the subsequent calls for justice, a contentious election, and a literal insurrection...the nuances of women’s varied experiences and ever-evolving needs ring especially true.

February may be over, but the celebration of Black History and culture continues on.

America has a long history of scapegoating its Asian citizens, but Covid-19 has sparked a new wave of discrimination and violence against Asian American and Pacific Islander (AAPI) communities. Earlier in the pandemic, misinformation and xenophonic rhetoric from the Trump administration caused an increase in anti-Asian bias, and in recent weeks, an uptick in violent attacks has caught media attention.

By now, you may be familiar with pronouns as they relate to critical ongoing conversations about gender identity and expression. You may even be used to sharing your pronouns with others, and your employer may have even suggested ways to share them in the workplace. This is a great step, but it’s likely employees could first use a bit more upfront education around why this is becoming the new standard

As an agency, we’re committed to being inclusive in all areas of disciplines and workstreams. This means including journalists of color and media outlets dedicated to marginalized communities when building out media lists, media materials, or selecting media for press mailers.

"Joy" is defined as a feeling of great pleasure and happiness. "Black joy,” similarly, is living unapologetically in your skin. It’s the conscious decision to choose what makes you happy despite personal or collective challenges you may face being Black in America.

Brands in America have a strained history with thoughtful representation of non-white cultures and consumers, and the historical mistreatment of Lunar New Year is no different. Often referred to exclusively as Chinese New Year, brands often misrepresent the diversity of Asian cultures that celebrate the holiday. Whether it’s Burberry’s slightlytooobscure and superficial Asian elements incorporated in designs or the widely adopted habit (and casual laziness) of throwing on a red outfit, it all falls flat.

Black History Month is well underway, which means it is not the time to start planning a Black History Month activation (...you’d be surprised how often we see this in the industry). Campaigns that successfully engage the Black community during this month will avoid performative activism, be action-oriented and most importantly, planned well in advance. Consider this your cue to start thinking about next year today.

The sound of Dolly’s iconic acrylic nails on a typewriter inspired the clacking baseline. Elizabeth Warren embraced it as the soundtrack to her campaign. The ethos of class conflict, populism, and feminism extends far beyond the era of shoulder pads and perms.