The Blog

Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

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From Brainstorms to Breakthroughs: 10 Ways to Think More Creatively in PR

Our experts share top tips for fostering creative thinking in PR to help brands break through the noise. Discover how to truly stand out—start creating now!

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Will Instagram’s Reels Slow TikTok’s Momentum?

Last week Instagram launched Reels, a new feature with striking similarity to TikTok. It focuses on full-screen short videos (max of 15-seconds) in vertical format set to viral audio clips. The feature sits within the Explore section of the app.
Tech

PR Week Agency of the Year: Miles to Go Before We Sleep

en years ago I coped with my latest foot surgery and the promise of more chronic pain to come with a somewhat irrational/cliche decision - a tattoo inspired by Robert Frost’s words about the miles left to go. I went in for a postage stamp, I walked out with a sleeve. It seems quaint now, but at the time an Upper East Side corporate PR person with visible ink was a rarity.

Sanji Moore -VP of People and Operations (POPs) on our HR Psychology

Over Slack, Sanji Moore explains her job to Alex Howe.

6 Work From Home Productivity Tips

Day 9,999 of working from home (who’s counting?) and maybe it’s the warmer weather making productivity harder than it was 9,998 days ago, or maybe it’s the realization we’re settling in to WFH for the long haul. Our first stage of coping with office withdrawal: roasting each other’s WFH setups. The second stage: actual, practical tips to help you stay focused and amazing.

How to Execute a Successful Influencer Marketing Campaign During the COVID-19 Era

As marketers navigate the complex new paradigms of the COVID-19 era and social interactions shift to digital, influencer marketing is adjusting to lean into platforms like Instagram as an inevitable destination for audiences. We’re always sensitive to the messaging of our client campaigns, but in the past few weeks, we’ve had to seek creative pivots that account for the new normal, without sacrificing impact.

Praytell Launches People, Culture & Allyship Practice

It’s clear we’ve reached a turning point. 2020 will be remembered for broadly layered activism amidst a pandemic and a focus on long overdue accountability for institutions small and large. It’s clear that brand approaches to Diversity, Equity and Inclusion require a stronger, more intentional and transparent lens.
DEI

We’re Observing Juneteenth and Your Company Should Too

Today is Friday, June 19th, and in observance of Juneteenth, Praytell is closed — and will be on June 19th every year moving forward. We’re proud to support the motion of declaring Juneteenth a national holiday, and hope you choose to join the movement.
DEI

Local News in Crisis: How PR Professionals Can Help

Local newspapers produce some of the best reporting in the United States. Proximity to their communities and high editorial standards have generated some of the most groundbreaking stories of our time. While local papers only account for 25% of media outlets, they make up almost half of original reporting, which is then picked up by national news, broadcast and social.‍

How Should My Brand Talk About Sustainability During the Pandemic?

2020 was set to be a big year for corporate sustainability initiatives, with brands across sectors scaling up commitments and becoming increasingly outspoken on climate change. But in the face of COVID-19, many are forced to reallocate their resources, making it difficult to finance sustainability agendas and leaving many unsure of how they should talk about sustainability in this new landscape.

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