How to Thrive in a World Where Everything Old is New Again
Explore how nostalgia and reinvention are reshaping culture, consumer behavior and brand strategy in our latest whitepaper.
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Built a year-round PR engine that puts AllTrails at the centre of the UK’s outdoor conversation.
Spearheaded a six-month PR sprint making Kindred the go-to alternative for UK travellers seeking stylish, design-forward escapes—home or away.
Praytell launched Native Instruments’ thought leadership program, spotlighting partnerships with emerging and award-winning artists, designers, and creators.
Built momentum for Genie AI through proactive newsjacking, thought leadership and a coordinated transatlantic Series A announcement, establishing the brand as an authoritative presence in legal tech.
It’s not just what you say—it’s how you say it. And where and when you say it. We’ve mastered strategic storytelling to help you turn heads and hearts (and also put butts in seats and drinks in hands).
As you read this, your audience is scrolling social. At work, in bed, instead of listening in class. And they won’t stop scrolling until something scratches their particular itch. Let’s make you that something.
We get thick as thieves with the advocates and content creators your audience knows, loves, and listens to—making them champions of your brand with content we can repurpose and retarget for business impact.
Clever ideas are only clever if they work. So we combine data, empathy, and creativity to craft earned-first campaigns that truly connect and convert. Clever right?
Explore how nostalgia and reinvention are reshaping culture, consumer behavior and brand strategy in our latest whitepaper.

Miranda leads Praytell's UK expansion with over 20 years of experience building creative agencies across London. Her background includes managing director of Edelman UK's consumer practice, managing partner at The Brooklyn Brothers through its IPG acquisition, and founder of boutique agency Papercity Communications. She's known for unlocking great work through mentorship and collaboration, forging strong client relationships, and championing the next generation of PR talent.
Assembly lines work for cars—not so much for disruptive ideas. Our people-first approach, including best-in-class health and wellness programs, company ESOP, supportive teammates, DEI programs, ERGs, and our four-day work week all help create the headspace needed for our folks to do the work that helps our clients grow.





















